As communication and culture: the essential introduction [2008 specification]
In: The essentials series
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In: The essentials series
This is media studies -- Media language, analysing a media product : an introduction to semiotics -- Fictions and realities : a television case study -- Media in a historical context -- Theory and debates : the media audience -- Media language and representations : inequality and difference -- Social and cultural contexts -- Persuasion : advertising, marketing and propaganda -- Media in an economic context -- Theory and debates in hypermodern times : where does meaning come from? -- Media in a political context -- Media shorts : a collection of readings.