Kurzzeitvermietungen im Allgemeinen und die Internet-Vermietungsplattform Airbnb im Besonderen stehen gegenwärtig im öffentlichen Fokus. Der Beitrag untersucht am Beispiel der Stadt Salzburg mit einem Mixed-Methods-Ansatz sowohl die räumliche Ausprägung als auch die Akteurstruktur, die sich mit dieser Form des Plattformurbanismus verbinden. Konkret liefert der Beitrag Erkenntnisse hinsichtlich der räumlichen Verteilung, Angebots- und Einnahmenstruktur, Motive der Anbieterinnen/Anbieter und Auswirkungen von Airbnb auf den Wohnungsmarkt. Es wird deutlich, dass die von Airbnb aufgegriffene und beworbene Idee des geteilten Wohnraums im Sinne eines "Homesharing" eine untergeordnete Rolle spielt. Zwischen Hotelgewerbe und Wohnungsvermietung hat sich ein neuer Markt entwickelt, den vor allem kommerzielle Anbieter, die den Airbnb-Markt in Salzburg bestimmen, bedienen. Wir argumentieren, dass mittels Airbnb eine neue Form von rent gap entsteht, der nicht mehr eine vorherige Entwertung von Stadtvierteln vorausgeht. Diese Ertragslücke ergibt sich nun auch in Stadtgebieten, die sowohl in preislicher als auch soziodemographischer Hinsicht als stabil bezeichnet werden können, da innerhalb sehr kurzer Zeit und mittels geringem finanziellem Aufwand Profitsteigerungen möglich sind. Die Auswirkungen auf den Wohnungsmarkt sind vor allem in den touristisch stark frequentierten Innenstadtbereichen Salzburgs erheblich, wodurch Verdrängungsprozesse angestoßen oder intensiviert werden.
Papers in this special issue offer a wide range of political economy and sociological perspectives to explain the development and impacts of short-term rentals (STRs) in European cities. Empirically, they provide insights regarding STR providers, socio-spatial impacts, and regulation. Authors reveal the professionalization of the sector vis-à-vis the connection between STRs and the wider financialization of housing. STRs are predominantly supplied by professional property managers as well as by middle-class individuals for which renting on digital platforms is their main professional activity. Furthermore, the increasing professionalization of hosts and the intrinsic competition among them is largely stimulated by the business model of digital platforms which has progressively favoured professional operators. Understanding how STRs are shaped by platform capitalism helps to explain the socio-spatial impacts of this market as well as why current regulations have not mitigated such impacts. In terms of impacts, contributions to this special issue document processes of displacement, gentrification, and how the penetration of visitors in neighbourhoods is experienced by residents as a process of loss and dispossession. However, due to the lobbying campaigns of professional operators and industry players, regulation has led to the legitimization of this new market rather than to the limitation of the activity. Therefore, the special issue challenges the use of a 'sharing economy' and 'peer-to-peer platforms' as analytical categories, and, instead, provides evidence of why the STR market should be seen as part of the wider expansion of platform capitalism, consolidating the neoliberal and financialized urban paradigm. ; info:eu-repo/semantics/publishedVersion
The housing question is a topic of increasing concern in a number of European cities. Rising housing costs burden many households. Since the outbreak of the global economic crisis in 2008, housing has increasingly come under spotlight of investors. Institutional and private actors invest in real estate not only in metropolitan areas but also in middle and small-sized towns. Tourism-induced demand increases the pressure on housing markets particularly in tourist-dominated cities. The manifestation of these processes varies on a small scale and is influenced by regional-local planning and politics. Based on the example of the city of Salzburg, the article shows that the housing question manifests itself strongly aside metropolises as well. Financial investments by private and institutional actors in real estate and different forms of tourism demand exacerbate the housing shortage. By linking the discussions about the effects of (mass-)tourism and financial investments on regional housing markets, this paper provides additional insights. The additional demand for (residential) space by tourism is used to increase or secure the return on investments in real estate. Financial investments in housing offer additional (problematic) potential for tourist use, such as short-term rentals. Owners benefit from both processes. Due to the prevalent power relations, planning and politics have little to counter the current challenges. ; (VLID)3799659
The housing question is a topic of increasing concern in a number of European cities. Rising housing costs burden many households. Since the outbreak of the global economic crisis in 2008, housing has increasingly come under spotlight of investors. Institutional and private actors invest in real estate not only in metropolitan areas but also in middle and small-sized towns. Tourism-induced demand increases the pressure on housing markets particularly in tourist-dominated cities. The manifestation of these processes varies on a small scale and is influenced by regional-local planning and politics. Based on the example of the city of Salzburg, the article shows that the housing question manifests itself strongly aside metropolises as well. Financial investments by private and institutional actors in real estate and different forms of tourism demand exacerbate the housing shortage. By linking the discussions about the effects of (mass-)tourism and financial investments on regional housing markets, this paper provides additional insights. The additional demand for (residential) space by tourism is used to increase or secure the return on investments in real estate. Financial investments in housing offer additional (problematic) potential for tourist use, such as short-term rentals. Owners benefit from both processes. Due to the prevalent power relations, planning and politics have little to counter the current challenges.
The housing question is a topic of increasing concern in a number of European cities. Rising housing costs burden many households. Since the outbreak of the global economic crisis in 2008, housing has increasingly come under spotlight of investors. Institutional and private actors invest in real estate not only in metropolitan areas but also in middle and small-sized towns. Tourism-induced demand increases the pressure on housing markets particularly in tourist-dominated cities. The manifestation of these processes varies on a small scale and is influenced by regional-local planning and politics. Based on the example of the city of Salzburg, the article shows that the housing question manifests itself strongly aside metropolises as well. Financial investments by private and institutional actors in real estate and different forms of tourism demand exacerbate the housing shortage. By linking the discussions about the effects of (mass-)tourism and financial investments on regional housing markets, this paper provides additional insights. The additional demand for (residential) space by tourism is used to increase or secure the return on investments in real estate. Financial investments in housing offer additional (problematic) potential for tourist use, such as short-term rentals. Owners benefit from both processes. Due to the prevalent power relations, planning and politics have little to counter the current challenges.
Ausgehend von der Charakterisierung der Ökonomie Österreichs als exportorientiertem finanzdominiertem Akkumulationsregime, in dem finanzielle Verwertungsstrategien und die Erzielung von Rentenerträgen zunehmend wichtiger geworden sind, analysieren wir die österreichische Wohnungspolitik. Wir stellen die wesentlichen wohnungspolitischen Instrumente auf der nationalen Ebene vor und zeigen wie sich diese im Laufe der Zeit verändert haben. Wir argumentieren, dass die subnationalen Maßstabsebenen wichtig für die Beurteilung von Wohnungsmärkten sind. Dies wird an den Beispielen Salzburg und Linz verdeutlicht. In beiden Städten untersuchen wir, wie die Wohnregime zunehmend finanzielle Verwertungsinteressen begünstigen und Wohnen zunehmend stärker als Ware verwerten. Damit tritt die staatliche Bereitstellung einer gesellschaftlichen Infrastruktur für unterschiedliche Bevölkerungsschichten zunehmend in den Hintergrund. Wir zeigen Tendenzen einer zunehmenden Individualisierung der Wohnungspolitik.