Suchergebnisse

In part because of the urgency of developing an art & sci of international communication as a means of reducing resort to war, there seems to have been more res & writing on this, & on internationally signif opinions, in the past 10 yrs than in the previous 25 or 50. Some 50 important studies are cited & discussed. While many of these represent thinking that is a bit obsolete since the H-bomb, there have been signif advances in the study of international propaganda operations, educ'al, sci'fic, educ'al & cultural exchanges, international news-handling & conferences, etc. In all this, far more attention has been paid to communication as an instrumentality in `cold war' than to its uses in promoting `the good life' for its own sake. With regard to the latter, publications produced by & for UNESCO have been among the most important contributions. AA.

A discussion of the predispositions of non-industrial audiences and the effect of their characteristics upon communication results desired by the great power nations. Non-industrial areas are characterized by a 3 class socio-political system (villagers, Mc, landlords). Communications from power nations enters this system at all three levels, but the USSR has an extra channel because it uses the agitator who is himself a member of the non-industrial pop. This enables things to be said which would be unacceptable if communicated through other channels. The author suggests that plotting value constellations of various audiences would facilitate creation of more effective appeals. Cited are several central values held by illiterates in non-industrial areas, whose groups comprise a large % of the pop: (1) slow tempo of living, (2) politeness, & (3) religion. Satisfactions in life for these people come from repetition, meditation etc. The illiterate world is given richness and meaning primarily by sacred values which are carried over into their social order. More information is needed on distribution and incidence of values in various pop groups and strata. Our communications might be improved if we disassociated ourselves from some of the values typically espoused by the West which meet great resistance from non-industrial peoples. R. S. Halpern.

Mankato-born Tom Hughes' life and service as assistant secretary of state for intelligence and research, in the US State Department, and as president of the Carnegie Endowment for International Peace, providing a contemporaneous perspective on such major events as the Bay of Pigs fiasco and the CIA's Operation Mongoose against the Castro regime, the Cuban missile crisis, Vietnam, and the elections of the 1960s

After World War II, American statesman and scholar Lincoln Gordon emerged as one of the key players in the reconstruction of Europe. In this biography, Bruce L.R. Smith examines Gordon's substantial contributions to US mobilization during the Second World War, Europe's postwar economic recovery, the security framework for the North Atlantic Treaty Organization, and US policy in Latin America