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"The business world is moving away from "belly to belly" interactions and traditional advertising. The Conversion Code is a step-by-step blueprint for capturing Internet leads, converting them into appointments and closing prospects into sales. It will teach readers to generate thousands of leads from social media and turn those into closed sales. Much of the sales and marketing advice of yesterday does not apply today's techsavvy, mobilefirst, social media addicted consumers. Instead, companies are being forced to engage with their prospective customer's first online; using social media, mobile apps, blogs and live chat, before ever meeting in-person. No matter what product the company is selling or what industry the company is in, reading this book will increase volume and quality of Internet leads and closed sales. "--

This EuroBroadMap working paper focuses on relationship between NATO and EU. Changes involved by the end of the Cold-War, and evolution of European Union's foreign policy are here examined. The 'Arab spring' and especially the intervention in Libya helps to highlight main differences and expectations regarding these two institutions. The task repartition (hard power for NATO and soft power for EU?) is also examined in a critical way. ; Ce working paper du projet EuroBroadMap s'intéresse aux relations entre l'UE et l'OTAN. Les changements provoqués par la fin de la guerre froide et l'évolution de la politique étrangère de l'Union européenne sont au coeur de l'analyse. Le "printemps arabe", et notamment l'intervention en Libye, permet de mettre en évidence les divergences et les attentes relatives à ces deux institutions. La répartition des taches (hard power pour l'OTAN et soft power pour l'UE?) est également examinée avec un regard critique.

This EuroBroadMap working paper focuses on relationship between NATO and EU. Changes involved by the end of the Cold-War, and evolution of European Union's foreign policy are here examined. The 'Arab spring' and especially the intervention in Libya helps to highlight main differences and expectations regarding these two institutions. The task repartition (hard power for NATO and soft power for EU?) is also examined in a critical way. ; Ce working paper du projet EuroBroadMap s'intéresse aux relations entre l'UE et l'OTAN. Les changements provoqués par la fin de la guerre froide et l'évolution de la politique étrangère de l'Union européenne sont au coeur de l'analyse. Le "printemps arabe", et notamment l'intervention en Libye, permet de mettre en évidence les divergences et les attentes relatives à ces deux institutions. La répartition des taches (hard power pour l'OTAN et soft power pour l'UE?) est également examinée avec un regard critique.