Suchergebnisse

This work treats presidential leadership as persuasive communication. The major theories of presidential leadership found in the literature establish the central role of persuasion, and introduce the interpretive systems approach to political communication as a theoretical framework for the study of presidential leadership as persuasion. Case studies examine recent presidents' use of public persuasion to perform their leadership functions. Particular attention is devoted to coalitional constraints on presidential pardoning rhetoric, presidential leadership through the politics of division, the

THE STUDY OF PRESIDENTIAL PRIORITIES IS THE STUDY OF PRESIDENTIAL PREFERENCES AND THEIR ADVOCACY. PRESIDENTS ADVANCE THEIR CONCEPTIONS OF THE PUBLIC GOOD, AND THEIR PREFERRED MEANS FOR IMPLEMENTING IT, IN THEIR PUBLIC UTTERANCES. WE CAN ANALYZE THAT RHETORIC BY EXAMINING THEIR LANGUAGE, THEIR STRATEGIES, THEIR DELIVERY, THEIR PROGRAMS, OR THEIR VALUES. VALUE ANALYSIS OF PRESIDENTIAL RHETORIC IS IMPORTANT FOR SEVERAL REASONS. FIRST, A VALUE IS AN ENDURING CRITERION FOR JUDGMENT WHICH TRANSCENDS INDIVIDUAL POLICIES. THE ANALYSIS OF VALUES ENABLES US TO FOCUS UPON THE YARDSTICKS BY WHICH PRESIDENTS WOULD HAVE US GAUGE THE PUBLIC GOOD AND HENCE THEIR PROGRAMS. IT PAVES THE WAY FOR CONSIDERATION OF THE PRESIDENT'S FIDELITY, HYPOCRISY, AND FLEXIBILITY. ADDITIONALLY, VALUE ANALYSIS ENABLES US TO CHART PRESIDENTIAL PRIORITIES SO THAT WE CAN BETTER UNDERSTAND THE DILEMMAS WHICH PERIODICALLY CONFRONT ANY PRESIDENT. FINALLY, VALUE ANALYSIS CAN ULTIMATELY HELP US TO UNDERSTAND THE EXTENT TO WHICH PRESIDENTS ADVOCATE THE SAME POLICIES ON THE BASIS OF DIFFERENT VALUES, DIFFERENT POLICIES FROM THE SAME VALUES, OR PARTICULAR POLICIES FROM PARTICULAR VALUES.