Suchergebnisse

Preface -- About the author -- Principles of effective writing -- Writing-- and what it means to you -- Effective writing -- Persuasive and ethical communication -- The writing process -- Public relations writing for journalistic media -- News and public relations -- Fact sheet and advisory -- News writing style -- Print news release -- Broadcast news release -- Transmedia news package for print, broadcast, online and social media -- News feature -- Advocacy and opinion -- Public relations writing for organizational media -- Newsletter, magazine and corporate report -- Website, blog and wiki -- Flier and brochure -- Direct mail and online appeals -- Public relations advertising -- Speechwriting -- Bibliography -- Glossary -- Index

"Examines Thomas Ewing Jr.'s career as a real estate lawyer, judge, soldier, and speculator in Kansas and how he came to national prominence in the fight over the proslavery Lecompton Constitution, was instrumental in starting the Union Pacific Railroad, and became the first chief justice of the Kansas Supreme Court"--Provided by publisher