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In: Journal of current issues and research in advertising, Volume 27, Issue 2, p. 83-98
ISSN: 2164-7313
In: Journal of current issues and research in advertising, Volume 26, Issue 1, p. 47-58
ISSN: 2164-7313
In: International Journal of Bank Marketing 18(7): 315-327
SSRN
In: So, S., Wong, K. S., Zhang, F. F., & Zhang, X. 2018. Value relevance of proportionate consolidation versus the equity method: Evidence from Hong Kong. China journal of accounting research, 11(4): 255-278.
SSRN
In: Journal of current issues and research in advertising, Volume 22, Issue 2, p. 53-69
ISSN: 2164-7313
In: Asia Pacific journal of marketing and logistics, Volume 12, Issue 1, p. 37-65
ISSN: 1758-4248
Examines the recent research on advertising in mainland China over the 1979‐1998 period. Suggests that findings show a sustained effort in academic research/publications on advertising in China is in the early stage of its development and whilst many areas have been researched, there are many more yet to be touched. Concludes that the research is seldom based on established theoretical or conceptual framework and the research methods and types of analysis used have not been very advanced when compared to general advertising research.