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Cover -- Half Title -- Title -- Copyright -- Original Title -- Original Copyright -- Contents -- Acknowledgments -- 1 Introduction -- Factors Internal to the Discipline -- The Universities and the Funding Agencies -- Broader Societal Influences -- References -- PART I: PROBLEM-CENTERED RESEARCH IN SOCIAL PSYCHOLOGY -- 2 Some Reflections Upon Losing Our Social Psychological Purity -- The Change in Perspective -- The Applied Orientation -- Fitting the Theory to the Data -- The World Is a Theoretical Bazaar -- Applied Social Psychology Is Like Eating Salted Peanuts -- What We Did: A Reprise -- Exerting Social Influence upon Society -- Some Implications for Training -- Some Serendipitous Cocktail Party Benefits -- Appendix -- References -- 3 Transforming Experimental Research into Advocacy for Social Change -- The Experience of Imprisonment -- Method -- Procedure -- Results -- Discovery -- Advocacy -- References -- 4 Studies of Societal Influences: Problems and Implications -- The Impact of Television on Children and Young People -- Follow-Up Study from Adolescence to Adulthood -- Implications for the Discipline of Social Psychology -- References -- 5 Effectiveness of Social Support for Stressful Decisions -- The Problem -- Epilogue: Some Implications for Research and Training in Social Psychology -- References -- 6 Is Aircraft Noise Harming People? -- Reactions to Aircraft Noise, Its Place in Empirical Research, and Applications -- Some Characteristics in Planning and Executing the Project -- Results -- A Case of Sociotechnological Application of Science -- Conclusions -- References -- PART II: USING SOCIAL PSYCHOLOGY AS A PRACTITIONER -- 7 Using Social Psychology to Create a New Plant Culture -- Diagnoses -- Nature of the Innovation -- Process of Designing and Introducing the Innovation -- Beyond the One Plant Intervention.