Selected Papers from the Asia Conference on Economics & Business Research 2015
Preface -- Asia Pacific International Academy (APIA) -- Aventis School of Management -- ACEB Officers -- Contents -- 1 Mexican Entrepreneurial Culture as a Key Factor of Success for Micro, Small, and Medium Enterprises -- Abstract -- 1 Introduction -- 2 Background -- 3 Hypothesis -- 4 Research Objectives -- 5 Research Methodology -- 6 Theoretical Framework -- 7 Insight and Analysis of Information -- 8 Conclusion -- References -- 2 How Customer Loyalty Represents the Future of Banks: Study of Banking Industry in West Java, Indonesia -- Abstract -- 1 Introduction -- 2 Literature Review