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AbstractThis study investigates how mindsets (i.e., the beliefs that individuals have about the nature of human characteristics) are associated with compulsive buying behavior (i.e., the tendency to buy impulsively and obsessively). In particular, we test the relationships between consumer mindsets, three shopping motivations (deal proneness, social comparison, and hedonic motives) and compulsive buying. Based on a survey of 421 respondents conducted in China, our findings reveal the mechanism through which mindsets affect compulsive buying. The results show that when consumers believe in the consistency of personal traits (fixed mindset), they tend to be more vulnerable to deal offers and social comparison. These motivations increase the desire to seek hedonic pleasure, which is associated with a greater propensity for compulsive buying. However, when consumers believe that personal traits can be changed and developed (growth mindset), they seek hedonic pleasure in shopping, which result in a greater tendency to engage in compulsive buying. The present study adds to the existing body of knowledge by unveiling how different mindsets are associated with compulsive buying. In terms of practical implications, this study provides policy makers and marketers with a better understanding of the different motivations that lead to compulsive buying.

In this research, we study the civic perspective of pro-environmental behaviour, i.e. the environmental citizenship behaviour of urban residents. We examine a three-way interaction effect of residents' place attachment, their trust in local governments' environmental policies and their mobility on environmental citizenship behaviour. Using data from a sample of Beijing residents (N=423), we test our hypotheses using moderated regression analyses. Our findings suggest that place attachment and trust influence urban residents' environmental citizenship behaviour. We also find a two-way interaction effect, which indicates that the effect of place attachment on environmental citizenship behaviour is stronger when residents have a higher level of trust. Interestingly, our results support the existence of a three-way interaction effect, implying that the positive relationship between place attachment and environmental citizenship behaviour is strongest when trust is high and when mobility is high. The theoretical and practical implications of these findings are also discussed.