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"The two of us decided to write Health Communication Fundamentals: Planning, Implementation and Evaluation in Public Health in the middle of the COVID-19 pandemic. We were both teaching graduate courses in health communication at the time and realized we didn't have a comprehensive resource for our students that addressed what we were witnessing every day-ever-changing information as the virus evolved and vaccines became available (though vaccines were not always accessible or equitable), shifting technology use, increasing misinformation and disinformation online, and an erosion of trust in public health authorities. At the same time, we acknowledged our students were increasingly interested in interdisciplinary perspectives and contemporary health topics-such as antiracism and social justice, mental health, and climate change-that have not traditionally been included in health communication textbooks. This textbook is designed to address these gaps and serve as a practical resource to train the next generation of health communication practitioners with the tools they need to excel in the public health communication workforce"--

Entertainment-education (EE) projects combine entertainment and education to increase knowledge, shift attitudes and promote social change using a range of communication platforms including theatre, radio, television, games, social media and others. Theoretical understanding regarding the underlying mechanisms of this creative communication approach developed alongside evidence and best practices for designing, implementing and evaluating interventions using techniques that reflect the current state of the field. Recent best practices often utilize participatory methods, a bottom-up approach wherein researchers work with stakeholders to identify culturally relevant indicators of change and gather information about the assets and needs of affected communities. Despite calls in the literature for reporting on participatory processes for health communication, a synthesis of such methods specific to EE has yet to emerge in the published literature. This comprehensive search reviews participatory best practices specifically used for the development and implementation of EE interventions with a wide range of behaviour and social change objectives. Findings suggest utilizing participatory research methods provide unique opportunities for inquiry aligned with current theory and evidence for both EE interventions and across other creative communication strategies. Implications include programmes produced by and with an audience as opposed to for an audience.

Despite a lack of scholarly consensus on the effectiveness of health communication campaigns, there is general agreement that communication interventions are necessary to bring about and maintain large-scale behaviour and social change. Designing, implementing and evaluating health communication campaigns is a complex task with myriad challenges, multiplied manifold in developing country settings. The purpose of this article is to examine key elements of health communication campaigns in developing countries. A review of published literature revealed 43 articles and five books with chapters discussing developing country campaigns. The project locations indicated a wide geographical dispersion. The campaigns reviewed ranged from multinational initiatives to programmes confined to specific cities or villages. The health issues tackled in the manuscripts were reflective of the health goals articulated in the United Nations Millennium Development Goals. A relatively small proportion of the reviewed literature discussed the use of theory as a framework or foundation for the intervention(s); individual-level behaviour change theories were the most commonly used. The selected campaigns utilized a range of mass media, community mobilization, and interpersonal communication strategies, and often employed multiple strategies and communication channels. A set of recommendations is presented to further our understanding of communication campaigns in developing country settings.

India has had a sharp increase in the estimated number of HIV infections, from a few thousand cases in the early 1990s to about 5.1 million people living with HIV/AIDS today. With a population of over one billion, the HIV epidemic in India will have a major impact on the overall spread of HIV in Asia and the Pacific, and worldwide. This article discusses the impact of a mass media entertainment-education campaign on HIV/AIDS in three low-HIV-prevalence north Indian states, New Delhi, Rajasthan, and Uttar Pradesh. We used three waves of data from an evaluation study to measure the effects of a mass media, entertainment-education campaign designed to improve knowledge about and prompt interpersonal communication on HIV/AIDS. Results showed that individuals who were exposed to the campaign were more likely (1) to be aware of sexually transmitted infections, HIV/AIDS, and condoms, (2) to know about the sexual routes of HIV transmission, (3) to have fewer misconceptions about HIV transmission, and (4) to talk to others about STIs, HIV/AIDS, and condoms than those who were not exposed to campaign messages. The impact of the campaign was limited with regard to changing condom-use behaviors. (Asian J Commun/NIAS)

An entertainment‐education radio soap opera introduced in Tanzania in 1993 was evaluated by means of afield experimental design in which the radio program was broadcast by seven mainland stations of Radio Tanzania. An eighth station broadcast alternative programming from 1993 to 1995, its listenership serving as a comparison area in which contemporaneous changes in family planning adoption were measured. The soap opera was subsequently broadcast nationwide from 1995 to 1997. Data about the effects of the radio soap opera were gathered in five annual surveys of about 2,750 households in the comparison and the treatment areas and from a sample of new family planning adopters in 79 health clinics. The soap opera had strong behavioral effects on family planning adoption; it increased listeners' self‐efficacy regarding family planning adoption and influenced listeners to talk with their spouses and peers about contraception.