Platform Business Models: Frameworks, Concepts and Design
In: Management for Professionals Ser.
Intro -- Preface -- Acknowledgments -- Contents -- About the Author -- 1 Introduction -- What Are Business Models? -- Models -- Business Models -- Platform Business Models -- Single- and Multi-sided Platforms -- Network Effects -- Platforms Make Markets Efficient -- Platform Roles -- Platforms as Networks -- Complementarity, Compatibility, and Standards -- Consumption Externalities -- Switching Costs and Lock-In -- Significant Economies of Scale -- Platforms as Ecosystems -- Key Platform Decisions -- 2 GRAB.in™: Enabling Hyperlocal -- Introduction -- Grab's Journey -- Grab.In Business Model -- The B2B Switch -- Platform Architecture-Hot Spots and Bikers -- Pricing Model and Unit Economics -- First Mover Advantage -- Delivery Challenges -- Multi-homing -- Diverse Perspectives -- Musings from the Delivery Team -- Operations Behold! -- Powering Technology -- Investments into Grab.in -- Competitive Topography -- Shadowfax -- Dependo.com -- Ekart Logistics -- ElasticRun -- Hyperlocal Aspirations -- Road Ahead -- 3 Network Effects -- Externalities, Network Externalities, and Network Effects -- Defining Network Effects -- Same-Side and Cross-Side Network Effects -- Positive and Negative Network Effects -- Properties of Network Effects -- Strength of Network Effects -- Direction of Network Effects -- Nonlinearity of Network Effects -- Leveraging Networks for Growth -- Coring -- Tipping -- Products, Services, and Platforms -- 4 Faircent™: Powering P2P Lending Revolution -- Introduction -- Faircent's Journey -- Funding Support -- Regulatory Rigmarole -- Shrinkage of Competition -- Faircent Business Model -- Platform Architecture-Lenders and Borrowers -- Pricing Model -- Handling Investment Risks -- First Mover Advantage -- Monetizing Faircent Stack, Open APIs, and Developer Ecosystem -- Competitive Topography -- Lending Club -- PayTM Micro-finance Platform.