Suchergebnisse

"This chapter reflects on political public relations. It first characterizes political public relations as a central component of political communication by political actors. Moreover, the chapter argues that political public relations are not only about communication and involve a wider group of stakeholders such as lobby groups, think tanks, and party donors. The chapter then gives an overview of the literature on political public relations and defines it by suggesting a continuum of stakeholder engagement. Furthermore, several domains of political public relations are discussed in detail, i.e. news management and agenda building, issues management, event management, crisis management, assessment in political public relations, and digital communication. Finally, the authors call for a more systematic application of public relations theories and concepts that have seldom or never been applied in the context of political public relations." (publisher's description)