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For much of the last century, large, predominantly US corporations used public relations to demonstrate that their missions resonated with dominant societal values. Through the construction and conveyance of the "corporate persona", they aimed to convince citizens that they share common aspirations - and moreover that their corporate "soul" works as a beneficent force in society. Through examining key examples from the last 80 years, this book argues that PR, through the corporate persona, works to create a sense of shared reality between the corporation and the average citizen. This has been instrumental in conveying, across generations, that the corporation is an affinitive corporate persona - a fellow companion in the journey of life. The construct is obviously ripe for manipulation, and the role of PR in creating and promoting the corporate persona in order to align corporations and stakeholders is potentially problematic. From wage inequality to climate change, preserving the corporate status quo may be negative. This original and thought-provoking book not only critically analyses how PR and its role in the corporate persona works to solidify power, but also how that power might be used to further goals shared by the corporation and the individual. Scholars and advanced students of public relations, organizational communications and communication studies will find this book a challenging and illuminating read.

Introduction : it is one thing to inform the public mind, another thing to deceive it -- The quandary of propaganda as news -- The CPI, World War I propaganda, and journalistic backlash -- Postwar journalistic professionalization and the anti-publicity movement -- Journalistic truth versus Edward L. Bernays -- Press acclimatization to propaganda : the NAM free enterprise campaign -- Journalistic double-mindedness : a legacy of propaganda and press professionalization

"This volume offers new examinations of how the traditional notion of objectivity is changing as professional journalists grapple with a rapidly evolving news terrain--one that has become increasingly crowded by those with no journalistic credentials"--Provided by publisher

Introduction: the challenges of communicating about climate change in the modern era / Juita-Elena (Wie) Yusuf and Burton St. John III -- Part 1. Communicating with the public -- Asking questions for adaptation: using public and stakeholder surveys as a tool within coastal climate change policy processes / Karen L. Akerlof, Kristin Timm, Syma A. Ebbin, Jill M. Gambill, Phyllis M. Grifman, Tancred Miller, and Susanne Moser -- Engaging residents in policy and planning for sea level rise: application of the action-oriented stakeholder engagement for a resilient tomorrow (ASERT) framework / Juita-Elena (Wie) Yusuf, J. Gail Nicula, Daniel P. Richards, Ogechukwu Agim, Michelle Covi, and Khairul A. Anuar -- Communicating within immersion and presence: the use of 360-degree-video to make climate change touchable / Andreas Hebbel-Seeger, Christian Rudeloff, Riccardo Wagner, and Sebastian Pranz -- Part 2. Communicating for stakeholder engagement -- Communicating and co-producing information with stakeholders: examples of participatory mapping approaches related to sea level rise risks and impacts / Pragati Rawat, Khairul A. Anuar, Juita-Elena (Wie) Yusuf, Jon Derek Loftis, and Ren-Neasha Blake -- Social media and climate change dialogue: a review of the research and guidance for science communicators / Brooke Fisher Liu and Jiyoun Kim -- Key elements of user preferences for flood alerts and implications for the design and development of flood alert or warning systems / Donta Council, Tihara Richardson, and Juita-Elena (Wie) Yusuf -- Part 3. Organizational, institutional, risk and disaster communication -- The standing rock water protests against Dakota Access Pipeline: addressing environmental degradation through indigenous political ecology as the "trickster science" / Danielle Quichocho and Burton St. John III -- Risk communication in the tourism industry / Lindsay E. Usher and Ashley Schroeder -- Risk management and biases in how drivers respond to nuisance flooding / Saige Hill, Juita-Elena (Wie) Yusuf, Burton St. John III, Pragati Rawat, and Carol Considine -- Rethinking disaster communication ecology: exploring context in isolated communities in the Philippines / Dennis John F. Sumaylo and Marianne D. Sison -- Part 4. Conclusion -- Toward accessible messaging and effective climate change communication / Juita-Elena (Wie) Yusuf and Burton St. John III

"Over the centuries, scholars have studied how individuals, institutions and groups have used various rhetorical stances to persuade others to believe in and adopt a course of action. The emergence and establishment of public relations as an identifiable and discrete occupation in the early 20th century led scholars to describe this new iteration of persuasion as a unique, more systematized and technical form of wielding influence. The result was an overemphasis on practice that explained public relations' ascendancy as an evolution and refinement of persuasive communication tactics. This volume responds to such simplistic, largely corporate and American, approaches by expanding the framework for understanding public relations history. It investigates broad, conceptual questions concerning the ways in which public relations rose as a practice and a field within different cultures at different times in history and in different places. With its unique multicultural emphasis, it helps shift the paradigm of public relations history away from traditional methodologies and assumptions. Pathways to Public Relations provides a synthesis of a complicated arena that no other edited volume has attempted. With its wide range of historical perspectives and multiple levels of analysis that fully contextualizes public relations, this book showcases a range of cultural and contextual aspects from a diverse range of historians active within the public relations field"--

Interagency coordination is crucial for effective multiagency disaster management. Viewing government and emergency management organizations as vital components of citizens' disaster communication ecology, this study examines how a group of Texas-based public health departments and emergency management offices engaged in interagency coordination during different phases of the COVID-19 pandemic. By analyzing coronavirus-related agency tweets between early February and the end of August 2020, the study assesses two types of interagency coordination: (1) contentlevel coordination in the form of semantic similarity among the selected public agencies serving different jurisdictions and (2) relational-level coordination in terms of referencing common stakeholders through retweeting coronavirus-related information. Using a granular, four-stage construct of a crisis, results identify stage-based variation with regard to peer-to-peer and federal-to-local coordination. We conclude with theoretical and practical implications for communication ecology and disaster management.

Cover -- Half Title -- Series Page -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- Contributors -- Chapter 1 The Humanistic Turn -- Chapter 2 The Western rationales for public relations: The engineering of human interactions -- Chapter 3 Ancient Chinese roots -- Chapter 4 History and legitimacy in the West: Public relations aesthetics from Hippocrates to Luis Buñuel -- Chapter 5 The trajectory of practices and values of public relations in China: The ascent of a humanistic turn within Chinese public relations -- Chapter 6 Turning to humanism: Merchants, guilds, and managed public communication in Medieval Europe and Middle Period China -- Chapter 7 Toward a new dawn of public relations: With charity toward all -- Chapter 8 Crisis communication in China -- Chapter 9 Crisis communication and humanism in Nigeria: Challenges and opportunities -- Chapter 10 Public relations and the performance of everything -- Chapter 11 Humanistic turn: A new home for public diplomacy? -- Chapter 12 A humanistic turn of place branding in public relations: From marketing to a social science and sustainability perspective -- Chapter 13 A new model of humanistic PR: The social business -- Index.

The Hampton Roads Resilient Region Reality Check event was held on March 17, 2015 at Old Dominion University. The event was built on three key themes: a region-wide, multi-sectoral, and whole-of-community approach that is oriented toward actions to address SLR and flooding. This event was a collaboration between the Urban Land Institute Hampton Roads (HRULI), Old Dominion University (ODU), and the Community Engagement Working Group of the Hampton Roads Sea Level Rise Preparedness and Resilience Intergovernmental Planning Pilot Project. The overall goals of the event were to (1) capture the perceptions of the Hampton Roads community on their risks associated with sea level rise, (2) engage stakeholders in discussion within and across different stakeholder groups; and (3) assess the willingness, at a regional level, to address SLR-related issues and prepare for the coming changes. Approximately 130 residents and stakeholders across government, non-profit, business, and civil society sectors within the Hampton Roads region participated in the event. The event focused on encouraging discussion concerning three items: (1) how flooding affects citizens, (2) what can citizens do about flooding, and (3) what resources are needed to address flooding? For each question, participants were also asked to discuss and identify two regional priorities.

The acceleration of sea level rise (SLR) has become a threat to the stability of nation-states worldwide and associated with risks to environmental sustainability, economic infrastructure, and public health. However, from both an international and U.S. perspective, there is a lack of research examining legislative decision makers' perceptions about policies regarding SLR. This study addresses that gap by examining how politics and proximity affects Virginia state legislators' perceptions of the saliency of SLR. A survey of these legislators reveals their perceptions of credible sources of information, SLR-related risk, and who should take the lead to address SLR. While this study confirms other research about the effects of political party, it finds that proximity to coastal areas also greatly influences the perceived saliency of SLR. The findings from this research project enhance our understanding of the challenges inherent in addressing SLR at the state level. Finally, this study points to implications for agenda setting and suggests areas of further study regarding SLR policy at the state and local government levels.

There has been little policy effort to address sea level rise in coastal states in the US. It is important to examine, at the state level, how the multitude of different (and changing) actors with different preferences and perspectives contribute to such inertia. This study examines state-level legislative inaction with regards to sea level rise. Using Kingdon's multiple streams framework, we draw a picture of the policy landscape in Virginia as one where the problem of sea level rise is perceived as a low priority, with little consensus on achievable policy solutions, and is politically controversial. We find that policy inertia in Virginia is a result of (1) fractious viewpoints regarding sea level rise as a problem, (2) a lack of clear consensus on policy solutions, and (3) conflicting perspectives of the role of the state.

Adaptation to sea level rise (SLR) requires coordination among local, state, and federal entities and collaboration across governments, nonprofits, businesses, and residents. This coordination and collaboration are reflected in institutional arrangements associated with a whole-of-government and whole-of-community approach to regional adaptation. This study analyzes the development of an interlocal agreement (ILA), the Hampton Roads Sea Level Rise Preparedness and Resilience Intergovernmental Planning Pilot Project (the Pilot Project), as an example of such an arrangement. This study assesses how factors throughout three phases of ILA development (initiation, implementation, and execution) influence outcomes and effectiveness. Drawing upon participant observation, document analysis, survey of participants, and interviews with key informants this study identifies factors that facilitate effective regional adaptation to SLR (impetus, agreement) and factors that hamper adaptation efforts (funding, ease of delivery), and offers insight into the complexities of institutional collective action to address contentious and challenging issues such as SLR.