Öffentlichkeit und Teilhabe: Citizen Journalism in Gilgit-Baltistan
In: EthnoScripts: Zeitschrift für aktuelle ethnologische Studien, Band 16, Heft 1, S. 51-66
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In: EthnoScripts: Zeitschrift für aktuelle ethnologische Studien, Band 16, Heft 1, S. 51-66
In: Economía, sociedad y territorio, S. 429
ISSN: 2448-6183
This paper attempts to determine the economic value generated by whale watching at El Vizcaíno Biosphere Reserve/Lower California. Based on a representative sample survey, the analysis focuses on identifying specific visitor segments, their respective spending patterns, and the service sectors that profit. Results highlight that visitor spending generates a considerable gross turnover of just under $ 3,000,000 USD, benefitting mostly local tourism businesses. In order to increase the economic benefits of whale watching as a means of fostering sustainable regional economic development, it is crucial to focus tourism planning and marketing tools on well-defined visitor segments to satisfy their specific needs and expectations.