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On the Relationship Between Novelty and Complexity
In: The journal of psychology: interdisciplinary and applied, Band 95, Heft 2, S. 317-323
ISSN: 1940-1019
EXPOSURE, RECALL, JUDGED FAVORABILITY, AND SALES: "MERE EXPOSURE" AND CONSUMER BEHAVIOR
In: Social behavior and personality: an international journal, Band 5, Heft 2, S. 329-335
ISSN: 1179-6391
Although attitudinal effects of exposure have been demonstrated, previous reports of weak relationships between attitudes and behavior raise questions regarding the behavioral effects of exposure. Substantial positive correlations were found between an index of exposure to each U.S.
President, probability of recalling the President in a free recall task, rated favorableness of attitude toward each, and number of Presidential decanters purchased in several grocery stores. Using multiple regression, however, only recall significantly predicted decanter sales (r = 0.81),
while only the exposure index significantly predicted favorableness ratings (r = 0.75). Theoretical implications are discussed.
Group Size Effects on Conformity
In: The Journal of social psychology, Band 98, Heft 2, S. 175-181
ISSN: 1940-1183