Suchergebnisse

The main objective of this paper is to analyze the degree of professionalism of the organizational communication in the services providing units in Romania. We also aimed to review the impact that the lack of involvement in the professionalization of organizational communication has on the activity of these entities. The paper represents a quantitative research, by using an online questionnaire distributed to the personnel from the units that provide support services in Romania, both at the level of the executive and management functions. This questionnaire was answered by 291 employees the reply being given in the crowdsourcing system, representing a percentage of 19.4 of the total staff in the field of support services. Once it was established the representativeness of the sample, the research started with the main idea according to which, at the time of our study, in the services providing units in Romania, there were not shown any concerns for the development and promotion of the ethics and professionalism of organizational communication. Moreover, as we have demonstrated, the issue regarding organizational communication based on scientific grounds was only a theoretical goal. The answers obtained to the twenty questions of the questionnaire allowed us to notice and analyze some specific aspects of organizational communication at the level of the services providing units in Romania. For maximum accuracy of the results, our analysis was based on three derived working hypotheses. The methodology for testing these three working hypotheses was based on the multiple correspondence analysis, through the IBM SPSS 20 application, and on the method of comparison of the average scores, this being underlined by using also the ANOVA technique, for nuancing the results. The econometric testing of the hypotheses has led to their validation and allowed the formulation of appropriate conclusions regarding the professionalism of organizational communication and efficiency of the activity of the services providing units in Romania.

Our research aimed at assessing the degree of customer satisfaction regarding the quality of organizational communication in the support service units in Romania, from the perspective of the services they have benefited from. Our research was of a quantitative type, through a questionnaire distributed online, to which 315 current and/or former clients of the support services units in Romania replied. In order to establish the representativeness of the research sample, we used the snowball method. The confidence level of the answers was 95% and the MPE was 5.5%. The questionnaire included 21 questions, context in which we formulated one main hypothesis and three working hypotheses. The econometric analysis of the answers was based on the method of comparing the means through the IBM SPSS 20 application, this being supplemented by the ANOVA variance analysis, where the structure of the answers in the questionnaire allowed. In the methodology used, we included the method of analysing multiple answers for structured questions, so as to record more answers from the variants we proposed to the participants in the study. The validation of the research hypotheses revealed that the suspicions of the clients of the support services units in Romania regarding the quality of the provided services are justified, given that the interest of these entities for the loyalty of the beneficiaries of the provided assistance activities is non-existent. The results of the study finally allowed us to formulate proposals for improving the organizational communication within the support units in Romania and, in this way, to also improve both the efficiency of the activity and the loyalty of their customers.