Suchergebnisse

Introduction to Communication Studies for Southern African Students 2nd edition is an introductory textbook on the theories of and approaches to communication studies for first-year students. Building on the framework of the first edition it reflects the dynamic evolution of communication studies in the recent past, introducing new insights and approaches to communication media and digital communication. Acknowledging the unique requirements of the African communication environment, the text is illuminated with a range of uniquely South and southern African examples to contextualise the theory, with chapters written by leading academic authors from East and Southern Africa.

Intro -- Foreword -- Contents -- Editors and Contributors -- 1 Introduction: Extreme Weather, Health and Communities: Why Consider the Connections? -- Abstract -- 1 The Power of "Interdisciplinary" -- References -- 2 Superstorm Sandy: A Game Changer? -- Abstract -- 1 Introduction -- 2 New Jersey at a Glance -- 3 Historic Mid-Atlantic Storms -- 3.1 Tropical Storms and Hurricanes -- 3.2 Nor'easter -- 3.3 Historic Storms -- 3.4 Recent Storms -- 4 Sandy's Fury -- 4.1 Genesis and Early Days -- 4.2 New Jersey Prepares -- 4.3 New Jersey in the Cross Hairs -- 4.4 Storm Day: Monday Morning -- 4.5 Storm Day: Afternoon -- 4.6 Storm Day: Evening Landfall -- 5 Sandy's Aftermath -- 6 Lessons Learned -- 6.1 Seemingly Slight Differences Can Have Major Consequences -- 6.2 Storm Conditions Do not Change at a Steady Pace -- 6.3 Storms Stronger Than Sandy Are Within the Realm of Possibility -- 6.4 Do not Fully Rely on Storms of the Past to Provide a Look to the Future -- 6.5 Heed Weather Forecasts -- 6.6 Regional Infrastructure Is Too Vulnerable in Severe Storm Conditions -- 6.7 Messaging Needs Improvement -- 6.8 Do not Rely Solely on Lessons from Sandy -- 7 Conclusion-A Game Changer? -- References -- 3 Extreme Weather: Politics and Public Communication -- Abstract -- 1 Introduction -- 1.1 Blizzards Bring Cooperation -- 2 The Interconnectedness of U.S. Government Agencies -- 3 Politics and Extreme Weather: Historical Context -- 3.1 New York City -- 3.2 Chicago -- 3.3 Denver -- 3.4 Fort Worth -- 4 Extreme Weather Campaign/Political Influences -- 4.1 Tornadoes and Politics -- 5 Contemporary Public Communication Methods: The Role of Social Media -- 6 Public Communication Theories -- 6.1 Knowledge Gap Theory -- 6.2 Uses and Gratifications Theory -- 7 Conclusion -- 8 Best Practices for Extreme Weather Communication -- Appendix A: Extreme Weather Classroom Exercise.