Suchergebnisse

Purpose
In qualitative research, it is recurrent to conduct data collection through interviews, which must be first transcribed for the data to be analyzed. Although there is a relationship between the stages of the interview and the data analysis, the link between them (i.e. the transcription) seems to be a neglected methodological procedure. This occurs because, in papers, it is generally reported that "the interviews were transcribed", without any details about the transcriptions conduction. From this methodological gap, this paper aims to discuss the relevance of detailing the methodological procedures adopted in the transcription in research reports in the management field.


Design/methodology/approach
This paper takes the form of a methodological essay.


Findings
The discussion focuses on the concepts of naturalized and denaturalized transcription, the relevance of adopting transcription norms and the need for reflexivity in conducting transcriptions – elements that must be explained in research reports to improve the methodological quality.


Practical implications
This paper explores methodological details that management students and researchers can adopt when performing transcriptions. Consequently, journal editors and reviewers will have more subsidies on the methodological quality employed in researches, which contributes to a better evaluation process.


Originality/value
This study demonstrates the relevance of a neglected methodological technique – transcription, which needs to be detailed in research reports, to contribute to the increase of methodological accuracy and to provide essential information to readers, allowing them to evaluate the rigor of the research. Thus, it is proposed that transcription should be considered a quality criterion in qualitative research.

Purpose
There are indications that trust is essential in innovation ecosystems relations. However, studies have not yet focused on deeply exploring such connection. The purpose of this paper is to discuss the influence of trust among actors in the context of innovation ecosystems.


Design/methodology/approach
This study developed a conceptual framework and a set of propositions. We raised a discussion based on the intertwining of three widely known dimensions of trust (ability, benevolence and integrity) and four dimensions of innovation ecosystems (network collaboration, interdependency, value co-creation and innovation objectives).


Findings
This paper suggests that trust contributes to the development of innovation ecosystems' dimensions. In addition, it sheds light on the need to consider all three dimensions of trust together and simultaneously, because, by itself, none of them is sufficient to build trust in innovation ecosystems. Also, we argue that the different connections between the dimensions of trust and those of innovation ecosystems lead to the development of such ecosystems.


Originality/value
Through the approach of an underexplored area of research, this paper contributes to a broad understanding of the role of trust in innovation ecosystems toward the pursuit of creating innovation. It also proposes a novelty to the field, by suggesting four dimensions of innovation ecosystems to help managers analyze ecosystems through a more practical perspective.

O objetivo do presente trabalho é analisar as variáveis relacionadas à escolha do modo de entrada em mercados internacionais feita por executivos de empresas brasileiras do setor eletroeletrônico. Para tanto, foi realizado um estudo qualitativo de natureza exploratória. Mais especificamente, foram coletadas entrevistas com nove executivos de empresas, que vivenciaram processos de internacionalização e de escolha de modos de entrada, e com cinco especialistas sobre o tema. Os dados, tratados através da técnica de análise de conteúdo temática, permitiram constatar que as variáveis consideradas pelos executivos brasileiros durante a decisão do modo de entrada são as seguintes: (i) custo; (ii) controle; (iii) risco; (iv) distância cultural; (v) distância geográfica; (vi) velocidade de internacionalização e tempo total de viagem; (vii) experiência multinacional da firma; (viii) atratividade do mercado; (ix) incentivos de entidades brasileiras; (x) escolha do parceiro certo; e, (xi) retorno da operação. Ainda, com base nos dados obtidos, foi possível observar que o modo de entrada mais utilizado pelas empresas entrevistadas do setor eletroeletrônico é a exportação, enquanto que as franquias não despertam o interesse dos executivos.