Rebranding Exercise: There's an App for That
In: American journal of health promotion, Band 27, Heft 2, S. 69-70
ISSN: 2168-6602
Historically, the approach of promoting exercise by emphasizing its effects on long-term health has predominated. Despite this tradition, there is no strong empirical support for such an approach. Recent work has argued that exercise suffers from a "branding problem" and efforts to promote exercise may be better served by switching the focus from the long-term benefits of exercise that improve health, to the immediate benefits of exercise that enhance quality of life. One way to disseminate and reinforce this message could be through a smartphone application designed to monitor daily improvements on quality of life constructs correlated with exercise participation.