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This review article provides an overview of important, recent approaches to conceptual history from scholarship on South Asia. While conceptual history is not a consolidated field in South Asia, the colonial encounter has greatly stimulated interest in conceptual inquiries. Recent scholarship questions the uniformity even of well-researched concepts such as liberalism. It is methodologically innovative in thinking about the influence of economic structures for the development of concepts. Rethinking religious and secular languages, scholars have furthermore stressed the importance of smaller communicative units such as genre or hermeneutical practices to shape ideas e.g. of the political. As part of global and imperial formations, scholars are well aware of the link between power and colonial temporalities. Lastly, they have suggested new sources for conceptual history, such as literature, film, and sound.

This article argues that conceptual change can be brought about and shaped
by communication practice by approaching emotional experience in a particular
strand of Islamic sermons from contemporary Bangladesh. It utilizes
an extended rhetorical analysis, pertaining to the intertwining of concepts to
be communicated, concepts of communication, and performance patterns
of the sermons. It argues that by the juncture of narrative techniques of immediacy
and momentarization with a bodily grounding of the voice, the listeners
and preacher jointly reach the self-affection of the bodily and salvific
emotions of (com)passion. From this perspective, the role of rhetorical practice
is not limited to an ex post facto translation of conceptual change into
practice; instead, the rhetorical goal of self-affection turns out to be an active
factor in shaping concepts decisive for contemporary Islamic religiosity.

Emotions are largely interpersonal and inextricably intertwined with communication; public performances evoke collective emotions. This article brings together considerations of poetic assemblies known as 'mushāʿira' in Pakistan with reflections on sermon congregations known as 'waʿz mahfil' in Bangladesh. The public performance spaces and protocols, decisive for building up collective emotions, exhibit many parallels between both genres. The cultural history of the mushāʿira shows how an elite cultural tradition has been popularised in service to the modern nation state. A close reading of the changing forms of reader address shows how the modern nazm genre has been deployed for exhorting the collective, much-expanded Urdu public sphere. Emphasising the sensory aspects of performance, the analysis of contemporary waʿz mahfils focuses on the employment of particular chanting techniques. These relate to both the transcultural Islamic soundsphere and Bengali narrative traditions, and are decisive for the synchronisation of listeners' experience and a dramaticisation of the preachers' narratives. Music-rhetorical analysis furthermore shows how the chanting can evoke heightened emotional experiences of utopian Islamic ideology. While the scrutinised performance traditions vary in their respective emphasis on poetry and narrative, they exhibit increasingly common patterns of collective reception. It seems that emotions evoked in public performances cut across 'religious', 'political', and 'poetic' realms—and thereby build on and build up interlinkages between religious, aesthetic and political collectives.