Locality as Co-production of Common Ground: Urban Interventions by the Academy of a New Gropiusstadt
In: Urbanization and Locality, p. 267-285
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In: Urbanization and Locality, p. 267-285
A majority of scholars consider Egypt's urban development a product of the neo-liberal political economy facilitated by the country's central government. In this article, we want to shift our attention towards the public and its demand for housing. We describe the urban everyday experiences of a population within a country in which a visual culture established via public media creates an urban imagination that does not reflect the lived social, spatial, and economic reality of the majority of the population. Exploration of the general public's attitudes towards media narratives that focus their advertisement campaigns on high class residential projects launched this investigation. The argument that follows is based on empirical studies within the Greater Cairo Region (GCR). In this setting, a puzzling trend from our collected data guides our central research question: Why aren't ads for luxury housing—a market segment clearly beyond the reach of most Egyptians—condemned by those who cannot afford it? To tackle this phenomenon, we shed light on how the pre—and post-marital demand for housing among young couples and their families influence the market, and particularly, the market for upscale and luxury housing in Cairo. The research consists of four phases, including (1) field interviews with Uber and Careem drivers, (2) an online survey targeting inhabitants across varying urban and social segments of the GCR, (3) the first author's personal story, which posits that marriage culture acts as a key driver for real estate narratives, and (4) a visual analysis of a real estate advertisement. To conclude, the article discusses how far a hegemonic visual culture that caters to socio-economic links between class, marriage, and real estate engages the support of a large part of the population, which in turn, co-produces a spatially unjust urban development scheme that works against their own interests.
BASE
A majority of scholars consider Egypt's urban development a product of the neo-liberal political economy facilitated by the country's central government. In this article, we want to shift our attention towards the public and its demand for housing. We describe the urban everyday experiences of a population within a country in which a visual culture established via public media creates an urban imagination that does not reflect the lived social, spatial, and economic reality of the majority of the population. Exploration of the general public's attitudes towards media narratives that focus their advertisement campaigns on high class residential projects launched this investigation. The argument that follows is based on empirical studies within the Greater Cairo Region (GCR). In this setting, a puzzling trend from our collected data guides our central research question: Why aren't ads for luxury housing—a market segment clearly beyond the reach of most Egyptians—condemned by those who cannot afford it? To tackle this phenomenon, we shed light on how the pre—and post-marital demand for housing among young couples and their families influence the market, and particularly, the market for upscale and luxury housing in Cairo. The research consists of four phases, including (1) field interviews with Uber and Careem drivers, (2) an online survey targeting inhabitants across varying urban and social segments of the GCR, (3) the first author's personal story, which posits that marriage culture acts as a key driver for real estate narratives, and (4) a visual analysis of a real estate advertisement. To conclude, the article discusses how far a hegemonic visual culture that caters to socio-economic links between class, marriage, and real estate engages the support of a large part of the population, which in turn, co-produces a spatially unjust urban development scheme that works against their own interests.
BASE
In: Urban Planning, Volume 5, Issue 2, p. 44-58
A majority of scholars consider Egypt's urban development a product of the neo-liberal political economy facilitated by the country's central government. In this article, we want to shift our attention towards the public and its demand for housing. We describe the urban everyday experiences of a population within a country in which a visual culture established via public media creates an urban imagination that does not reflect the lived social, spatial, and economic reality of the majority of the population. Exploration of the general public's attitudes towards media narratives that focus their advertisement campaigns on high class residential projects launched this investigation. The argument that follows is based on empirical studies within the Greater Cairo Region (GCR). In this setting, a puzzling trend from our collected data guides our central research question: Why aren't ads for luxury housing - a market segment clearly beyond the reach of most Egyptians - condemned by those who cannot afford it? To tackle this phenomenon, we shed light on how the pre - and post-marital demand for housing among young couples and their families influence the market, and particularly, the market for upscale and luxury housing in Cairo. The research consists of four phases, including (1) field interviews with Uber and Careem drivers, (2) an online survey targeting inhabitants across varying urban and social segments of the GCR, (3) the first author's personal story, which posits that marriage culture acts as a key driver for real estate narratives, and (4) a visual analysis of a real estate advertisement. To conclude, the article discusses how far a hegemonic visual culture that caters to socio-economic links between class, marriage, and real estate engages the support of a large part of the population, which in turn, co-produces a spatially unjust urban development scheme that works against their own interests.
In: CUD Work Reports No. 1
In: Das Kotti-Prinzip: urbane Komplizenschaften zwischen Räumen, Menschen, Zeit, Wissen und Dingen [1]
In: Das Kotti-Prinzip: urbane Komplizenschaften zwischen Räumen, Menschen, Zeit, Wissen und Dingen [2]
In: utb 5582
In: Soziologie, Architektur, Geowissenschaften
In: utb 5582
In: Soziologie Architektur Geowissenschaften
In: utb-studi-e-book
Räume zu erforschen bedeutet dem Sprechen über Räume zuzuhören, die Räume selbst zu erleben, zeichnerisch zu erfassen und zu interpretieren. Das interdisziplinäre Handbuch Methoden der qualitativen Raumforschung präsentiert ein breites Spektrum etablierter Methoden und innovativer Methodenentwicklung und führt somit Ansätze der Raumforschung aus der Soziologie, Architektur, Stadtforschung und der Geographie erstmals systematisch zusammen. Auf diese Weise wird es möglich, verschiedene Facetten von Räumen zu erfassen und zu verstehen und aufeinander zu beziehen. Instruktive Erläuterungen und konkrete Beispiele machen die sehr unterschiedlichen qualitativen Methoden der Raumforschung disziplinenübergreifend verständlich und anwendbar. Den Rahmen bilden dabei eine Pluralität von theoretischen und methodologischen Ansätzen. Einen Schwerpunkt bilden dabei visuelle Methoden.
In: Urban Planning, Volume 5, Issue 2, p. 1-9
This editorial introduces the subject matter of the thematic issue, which includes a diverse collection of contributions from authors in various disciplines including, history, architecture, planning, sociology and geography. Within the context of mediatisation processes - and the increased use of ever-expanding I&C technologies - communication has undergone profound changes. As such, this thematic issue will discuss how far (digital) media tools and their social uses in urban design and planning have impacted the visualisation of urban imaginations and how urban futures are thereby communicatively produced. Referring to an approach originating from the media and communication sciences, the authors begin with an outline of the core concepts of mediatisation and digitalisation. They suggest how the term 'visualisation' can be conceived and, against this background, based upon the sociological approach of communicative constructivism, a proposal is offered, which diverges from traditional methods of conceptualising visualisations: Instead, it highlights the need for a greater consideration towards the active role of creators (e.g., planners) and recipients (e.g., stakeholders) as well as the distinctive techniques of communication involved (e.g., a specific digital planning tools). The authors in this issue illustrate how communicative construction, particularly the visual construction of urban futures, can be understood, depending upon the kind of social actors as well as the means of communication involved. The editorial concludes with a summary of the main arguments and core results presented.
In: Quaderni di sociologia: QdS, Issue 91 - LXVII, p. 13-28
ISSN: 2421-5848