Suchergebnisse

La presente investigación estudia la comunicación política electoral digital realizada en Twitter por los perfiles de los partidos y candidatos emergentes españoles –Podemos, Ciudadanos, Pablo Iglesias y Albert Rivera– en el período de campaña electoral oficial de las elecciones generales del 20 de diciembre de 2015 y del 26 de junio de 2016. Esta etapa es de especial interés al ser la primera repetición electoral que se produjo en la democracia española; por ello se analizan ambas elecciones, al entenderse como una suerte de segunda vuelta o continuum electoral. La metodología es mixta, sustentada por el análisis de las métricas de Twitter y el análisis de contenido. Se analizan, por un lado, la totalidad de tuits emitidos por estos cuatro perfiles en ambas campañas electorales –8.948 tuits– y, por otro lado, aquellos tuits más virales según el método Top Discussion Indicator (TDI) –571 tuits–. El objetivo principal de la investigación es analizar la estrategia comunicativa de la política emergente en Twitter y comparar su evolución, así como el grado de uso de esta plataforma en las elecciones generales españolas de 2015 (20D) y 2016 (26J). Los resultados obtenidos permiten concluir que la autopromoción y la contracampaña son los principales contenidos publicados en ambos períodos electorales. En consecuencia, Twitter no es usado como un espacio deliberativo por parte de la política emergente española, al interactuar en escasas ocasiones con la ciudadanía y, además, no tener como función principal de sus comunicaciones dar a conocer su programa electoral. ; This research studies the digital political communication carried out on Twitter by the profiles of the emerging Spanish parties and candidates –Podemos, Ciudadanos, Pablo Iglesias and Albert Rivera– in the period of the official electoral campaign of the general elections of December 20, 2015 and of June 26, 2016. This stage is of special interest as it is the first electoral repetition that occurred in Spanish democracy, therefore, both elections are ...

Las elecciones generales del 20 de diciembre de 2015 (20D) y el 26 de junio de 2016 (26J) han condicionado y transformado el escenario político español, conduciéndolo a una etapa de polarización, pactos e inestabilidad. Tanto es así, que entre 2015 y 2019 los españoles han votado en cuatro elecciones generales. El objetivo de este trabajo es analizar la estrategia comunicativa: temas, tipologías de mensajes, interacción con otros usuarios, (entre otras variables), que los dos partidos políticos que emergieron con fuerza en el escenario político nacional, en las elecciones generales del 20D (Podemos y Ciudadanos), llevaron a cabo en Twitter en ambos períodos electorales. La investigación se desarrolla con metodología mixta, cuantitativa y cualitativa, usando el social network analysis y el análisis de contenido (significación del mensaje político y tematización) como técnicas investigativas. Mediante el uso del criterio de viralidad del Top Discussion Indicator (TDI) se han analizado 121 tuits en total que cumplían con el requisito de tener un alto grado de viralidad. Los resultados sostienen que los mensajes auto propagandísticos y de contra campaña son los más difundidos por lo que, los partidos no aprovechan las posibilidades discursivas de Twitter para generar un debate con la ciudadanía. ; The general elections of December 20th of 2015 (20D) and June 26th of 2016 (26J) have conditioned and transformed the Spanish political scenario, leading to a stage of polarization, pacts and instability, so much so that between 2015 and 2019 the Spaniards have voted in four general elections. The objective of this work is to analyze the communicative strategy: themes, types of messages, interaction with other users, among other variables than the two political parties that emerged strongly on the national political scene in the general elections of 20D (Podemos and Ciudadanos) carried out on Twitter in both election periods. The research is carried out with mixed, quantitative and qualitative methodology, using social network analysis and content analysis (significance of the political message and thematization) as investigative techniques. Through the use of the Top Discussion Indicator (TDI) virality criterion, a total of 121 tweets were analyzed that met the requirement of having a high degree of virality. The results maintain that the self-propaganda and counter-campaign messages are the most widespread, so the parties don't take advantage of Twitter's discursive possibilities to generate a debate with citizens.

The general elections of 2016 were atypical because they represented the first electoral repetition of our democracy as a consequence of the inability to form a government after the December 2015 elections. In this context, the use of Twitter by emerging political actors is studied. These political actors impeded the formation of government by ending with the bipartisan system that dominated the political system since the Spanish democratic transition. The research objectives are: to analyze the contents disseminated during the electoral campaign by the actors analyzed. Investigate the similarities and differences between the messages disseminated by the parties and, by the leaders, observing which actors managed to viralize their contents more. For the development of the research, a mixed methodology is used. The results reveal that the main functions by which parties and political leaders use Twitter in the electoral campaign are: the counter campaign and self-promotion. ; Las elecciones generales de 2016 fueron atípicas porque supusieron la primera repetición electoral de nuestra democracia como consecuencia de la incapacidad para formar gobierno tras los comicios de diciembre de 2015. En este contexto, se estudia el uso de Twitter por parte de los actores políticos emergentes que impidieron la formación de gobierno al acabar con el sistema bipartidista que dominaba el sistema político desde la transición. Los objetivos de investigación son: analizar los contenidos difundidos durante la campaña electoral por los actores analizados. Investigar las similitudes y diferencias entre los mensajes difundidos por los partidos y, por los líderes, observando que actores lograron viralizar más sus contenidos. Para el desarrollo de la investigación se utiliza una metodología mixta. Los resultados revelan que las funciones principales por las cuales los partidos y los líderes políticos utilizan Twitter en la campaña electoral son: la contra campaña y la auto promoción.

Las elecciones generales de 2016 fueron atípicas porque supusieron la primera repetición electoral de nuestra democracia como consecuencia de la incapacidad para formar gobierno tras los comicios de diciembre de 2015. En este contexto, se estudia el uso de Twitter por parte de los actores políticos emergentes que impidieron la formación de gobierno al acabar con el sistema bipartidista que dominaba el sistema político desde la transición. Los objetivos de investigación son: analizar los contenidos difundidos durante la campaña electoral por los actores analizados. Investigar las similitudes y diferencias entre los mensajes difundidos por los partidos y, por los líderes, observando que actores lograron viralizar más sus contenidos. Para el desarrollo de la investigación se utiliza una metodología mixta. Los resultados revelan que las funciones principales por las cuales los partidos y los líderes políticos utilizan Twitter en la campaña electoral son: la contra campaña y la auto promoción. ; The general elections of 2016 were atypical because they represented the first electoral repetition of our democracy as a consequence of the inability to form a government after the December 2015 elections. In this context, the use of Twitter by emerging political actors is studied. These political actors impeded the formation of government by ending with the bipartisan system that dominated the political system since the Spanish democratic transition. The research objectives are: to analyze the contents disseminated during the electoral campaign by the actors analyzed. Investigate the similarities and differences between the messages disseminated by the parties and, by the leaders, observing which actors managed to viralize their contents more. For the development of the research, a mixed methodology is used. The results reveal that the main functions by which parties and political leaders use Twitter in the electoral campaign are: the counter campaign and self-promotion.

In January 2021, the storm Filomena paralysed Spain. One of the most affected cities was Madrid, which suffered a general collapse for several days. Metro de Madrid (underground railway company and one of the most popular public services in the city) continued to provide service to its users. Silvia Roldan (CEO of Metro de Madrid) wrote a daily post on LinkedIn to explain to users what problems they were facing, how they were being solved and how the service was ensured.
Metro de Madrid is an underground railway company that was inaugurated in 1919. It extends over 294 kilometres distributed in 302 stations. It employs 7,000 persons. Other data of Metro de Madrid are: 2,400 cars, 8,758 security cameras, 1,263 vending machines, 2,424 tele-indicators, 1,703 escalators, 541 lifts and 5,386 intercoms. "LinkedIn is a social network that has a great attraction, you are addressing a professional audience, which judges you on the basis of the work you do", says the CEO of Metro de Madrid in an interview conducted to illustrate this research.
This research is based on two hypotheses: 1) In a crisis context, direct communication between a company's executive and stakeholders reduces uncertainty and helps to restore institutional equilibrium; and 2) It is possible to find a paradigmatic model in this type of communication with specific stakeholders.
This research carried out a quantitative and qualitative analysis using a content analysis of Roldan's posts on LinkedIn during this crisis and an interview with the CEO of Metro de Madrid. This case gives us some lessons in communication as main results. LinkedIn is an optimal platform for crisis communication, especially if we want to transmit moderately long messages, with nuances, aimed at a professional audience willing to listen and dialogue.
Roldan's colloquial and friendly tone used in her posts are justified in this case (Filomena crisis). She is CEO of the company, direct witness of the facts and responsible for the solutions that are implemented. She uses the first-person narrative, which produces closeness and is a good remedy against uncertainty. It complements institutional messages, transmitted through institutional media and channels, which use a more aseptic and formal tone. The use of photographs in the published posts establishes an emotional links between the author of the post and readers. Readers feel like a direct witness of the facts, especially when the photograph is a subjective close-up.
LinkedIn, despite not being Metro de Madrid's main communication channel, is a useful and valuable platform for communicating in emergency situations, even in a more personal and less institutional way than other platforms. Perhaps its greatest virtue is to target a professional and specialised audience, which can be proactive in the resolution of an emergency. The use of LinkedIn in emergency situations is still under-researched compared to other social platforms such as Twitter, Facebook, WhatsApp or Instagram.
This article is part of the competitive research project: "Crisis and emergency communication in Social Media. Study of its use in Spain and design of information protocols for institutions and media (COMCRISIS - PID2019-109064GB-I00)" granted and funded by the Ministry of Science and Innovation of the Spanish Government.

The Spanish general elections of 20 December 2015 and 26 June 2016, which can be understood as an electoral continuum, were notable for being the first case of a repeated election in Spain's history, the consequence of the difficulty in forming a government due to the emergence of two new political forces, Podemos and Ciudadanos, led by Pablo Iglesias and Albert Rivera, respectively. We analysed the Twitter communications of these political leaders in both election campaigns using quantitative and qualitative research techniques, we also compare the overall results with the results of the Top Discussion Indicator (TDI). The main objectives of the study were: a) to determine the degree of influence and the ability to create community of both political leaders; b) to identify strategic communication differences between the two leaders and changes between the two campaigns; and c) to investigate the interconnections between their Twitter profiles and media profiles (mainly Spanish newspapers and TV channels). Our findings indicate that issues linked to their own campaigns were the most discussed by these politicians. It is noted that political leaders have little capacity to influence beyond their own community on Twitter, in this sense, hybridization with traditional media and, in particular, with television helps to penetrate beyond the digital sphere. In addition, it was found that Pablo Iglesias and Albert Rivera interacted most with Atresmedia and Prisa group media.

El presente trabajo analiza la gestión comunicativa en Twitter de los atentados terroristas ocurridos en La Rambla de Barcelona y en Cambrils los días 17 y 18 de agosto de 2017. Se investiga el uso que hicieron de la plataforma las instituciones públicas competentes encargadas de la gestión de la emergencia. El análisis se focaliza en el período comprendido entre el 17 y el 24 de agosto. El estudio emplea metodología mixta, usando como principales técnicas de investigación el análisis cuantitativo de las métricas de Twitter y el análisis de contenido. Se concluye que Protección Civil y Mossos de Esquadra fueron los mayores gestores de la crisis. Pero, los perfiles de Policía Nacional, Guardia Civil y del Ministerio del Interior fueron los que obtuvieron mayor viralidad. Finalmente, se debe destacar que la información que transmitieron los perfiles político-institucionales como la Consejería de Interior y los ministerios fue de poco interés ciudadano, cayendo en la 'sobreexposición de la política'. ; This paper analyzes the communicative management on Twitter of the terrorist attacks that occurred in La Rambla in Barcelona and in Cambrils on 17 and 18 August 2017. The use made of the platform by the competent public institutions in charge of emergency management is investigated. The analysis focuses on the period between 17 and 24 August. The study uses mixed methodology, using quantitative analysis of Twitter metrics and content analysis as main research techniques. It is concluded that Civil Protection and Mossos de Esquadra were the leading managers of the crisis. Nonetheless, the profiles of the National Police, Civil Guard and the Ministry of the Interior were the most viral. Finally, it should be noted that the information transmitted by political-institutional profiles such as the Ministry of the Interior and the ministries was of little public interest, falling into "overexposure of politics."

La crisis del Ébola en España fue una crisis sanitaria que tuvo lugar en 2014. Esta crisis tuvo consecuencias políticas como la dimisión de la exministra de sanidad del Gobierno del Partido Popular, Ana Mato, sociales como grandes movilizaciones en diferentes territorios del país, y humanitarias como la discusión en relación con el contagio del misionero español Manuel García y el de la auxiliar de enfermería Teresa Romero; e incluso se produjeron debates éticos en entorno al sacrificio de la mascota de Teresa Romero, Excalibur. La investigación tiene por objetivo analizar en qué medida y de qué forma las administraciones y los medios de comunicación utilizaron Twitter para comunicarse con la ciudadanía. Teóricamente se fundamenta en el campo sociológico del riesgo y en el ámbito de la comunicación y el periodismo en entornos digitales. La metodología es de tipo mixta y se concluye que los medios de comunicación convencionales siguen siendo fundamentales para comunicar las emergencias. ; The Ebola crisis in Spain was a health crisis that took place in 2014. This crisis had political consequences such as the resignation of the former health minister of the Popular Party Government, Ana Mato, social as large mobilizations in different territories of the country, and humanitarian as the discussion regarding the contagion of the Spanish missionary Manuel García and that of the nursing assistant Teresa Romero; and there were even ethical debates surrounding the sacrifice of Teresa Romero's mascot, Excalibur. The research aims to analyze to what extent and in what way administrations and the media used Twitter to communicate with citizens. Theoretically, it is based on the sociological field of risk and on the field of communication and journalism in digital environments. The methodology is mixed, and the research concluded that traditional media are still fundamental to communicate emergencies.

Twitter because of its immediacy, horizontality and simplicity in the publication and dissemination of content has meant a change in the way in which the three actors of political communication (public, media and citizen actors) interact with each other. This change has occurred in all communicative areas, including those of great social impact such as communication in emergency situations. In the field of emergency communication on Twitter we present the analysis of a relevant case: the contagion of Ebola by nursing assistant Teresa Romero (October, 2014). The study was carried out by means of a mixed methodology and 1,088,749 tuits have been analyzed, a fact that in itself emphasizes the great magnitude and social relevance of this emergency in Spain. The conversation about the Ebola case was organized around the hashtags: #SalvemosaExcalibur and #AnaMatoDimision, mainly. This highlights the main themes on which the conversation surrounding the emergence on Twitter (political criticism, and the case of the dog sacrifice of Teresa Romero).

Twitter because of its immediacy, horizontality and simplicity in the publication and dissemination of content has meant a change in the way in which the three actors of political communication (public, media and citizen actors) interact with each other. This change has occurred in all communicative areas, including those of great social impact such as communication in emergency situations. In the field of emergency communication on Twitter we present the analysis of a relevant case: the contagion of Ebola by nursing assistant Teresa Romero (October, 2014). The study was carried out by means of a mixed methodology and 1,088,749 tuits have been analyzed, a fact that in itself emphasizes the great magnitude and social relevance of this emergency in Spain. The conversation about the Ebola case was organized around the hashtags: #SalvemosaExcalibur and #AnaMatoDimision, mainly. This highlights the main themes on which the conversation surrounding the emergence on Twitter (political criticism, and the case of the dog sacrifice of Teresa Romero).