Suchergebnisse

This study aims to measure the impact of entrepreneurial motivation on the entrepreneurial intention of Muslim vocational school students. There is a lack of scholarly attention focusing on the Muslim students in the entrepreneurship field of the study. There were three models to be tested in this study. The first model covered six dimensions of motivation linked directly to entrepreneurial intention. The second model grouped the dimensions under the motivation variable. The third model linked taking motivation to giving motivation and giving motivation to entrepreneurial intention. Data were collected from 626 vocational school students in Jakarta. The exploratory and structural equation models were used for data analysis. This study found that, in the first model tested, "entrepreneur is cool" dimension had a significant effect on entrepreneurial intention. In the second model tested, "entrepreneurial is cool", "financial freedom", and "public service" dimensions represented entrepreneurial motivation that could predict Muslim students' entrepreneurial intention. In the third model, taking motivation significantly affected giving motivation and giving motivation significantly affected intention. Recommendations for educators and future study are discussed.

This article examines the condition of Indonesia's Micro, Small and Medium-sized Enterprises (MSMEs) during the COVID-19 pandemic, particularly with respect to carrying out a digital transformation, and whether the COVID-19 pandemic has forced them to accelerate this transformation. This study found that Micro, Small and Medium-sized Enterprises – MSMEs during COVID-19 have been in an unstable state due to the impact of the restrictions imposed by COVID-19related policies. Nevertheless, MSMEs have been supported by the government, academics, and digital media in efforts to revive and accelerate the digital transformation with a view to surviving. The use of social media has helped MSMEs' programmes and services optimise their business performance. Job simplification was introduced to more efficiently create and reach a broader range of consumers by doing promotion, service delivery, accessing media and cooperating with third parties. The speed at which the digital transformation has occurred is reflected in an improvement in MSMEs' entrepreneurial skills and competencies. Keywords: Digital transformation; MSME; Social Media; COVID-19 pandemic

Purpose: This study is aimed at explaining the factors that influence a person to decide to use TikTok in the Jabodetabek (Jakarta-Bogor-Depok-Tangerang-Bekasi) area. This study also uses the variables of self-efficacy, utilitarian value, hedonic value, information sharing, trust, and decision-making. Design/Method/Approach: Quantitative approaches and explanatory research are used in this study. Respondents were consumers who used the TikTok application in the Jabodetabek area to determine the number of samples. The present study uses non-probability sampling and convenience sampling techniques with 252 respondents. Data collection methods used questionnaires, and data were analyzed using Exploratory Factor Analysis (EFA) and the Structural Equation Modelling (SEM) method with the help of AMOS 24. Findings: The findings of this study indicate that self-efficacy and hedonic value positively affect trust, and trust positively affects information sharing and decision-making. Nevertheless, the results of this study also explain that self-efficacy does not affect information sharing. The utilitarian value does not significantly affect trust, and information sharing does not affect decision-making. Theoretical Implications: The study contributes to the existence literature on Social Media Use and Social Media Marketing especially about variables used in this study, wherein concludes that trust play an important role to use and activities of sharing information in social media. Practical Implications: Social media service providers should focus on the influence of information sharing and decision-making in the TikTok application, namely trust. One example is making efforts to improve consumer trust by protecting the personal information which consumers provide on social networking sites and developing the TikTok application as advertising for business. This study can be used as a reference for advertisers when choosing advertising media in the TikTok application because hedonic values influence trust in the TikTok application. Advertisers are advised to promote products by providing hedonic value, such as TikTok dance. Originality/Value: The use of the TikTok application is a trend that is currently popular. We tried to perform this research by using a dependent variable of decision-making that is not easy to find and is used in marketing studies. Research Limitations/Future Research: For further research it is recommended to modify the model using factors other than those used in this study, use similar research objects other than the TikTok application, with a broader scope of the study location.

The Covid-19 pandemic disaster in Indonesia has caused the economy to be the most affected sector. In order to provide solutions for the government in improving the economy through small and medium enterprises, an investigation on business and entrepreneurship solutions is required to support the economy. This study aims to analyze the determinants of entrepreneurial success when a disaster occurs, such as natural disasters, war, and the Covid-19 pandemic as it is today. Business experience, entrepreneurship education, innovation in business, and strategies to produce successful entrepreneurs, are variables that will be tested. The respondents are people who have had experience selling products online. Two hundred seventeen (217) respondents have participated in a questionnaire survey which was created and distributed online through social media. Data validity and data reliability were tested using the Windows SPPS 25.0 application, followed by analyzing data with Structural Equation Model (SEM) using the Windows Amos 23.0 application. The quantitative research results show that strategy affects entrepreneurial success; however, business experience, entrepreneurship education, and business innovation have not related to entrepreneurial success. The research analysis influences the importance of the strategies identified in dealing with a business to be successful. The contribution resulting from this research is how the small and medium enterprises should respond to their efforts in becoming successful entrepreneurs using good business strategies.