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The issue of professional positioning of a journalist in the conditions of active armed aggression against his country is considered in this article. The following position of the previous scholass is studied: not only during the war, but also in peacetime, the journalist should first of all be a citizen of his country and act in favor of his state, and only then follow the standards of journalism.Also, the study analyzed in detail such «ВВС standards» as the balance of opinions and points of view, efficiency, reliability, separation of facts from comments, accuracy of information, completeness of presentation of facts. Since the purpose of the study was to determine the position of a journalist in a war against his country, we dwelt on explaining each standard, in particular as well as its interpretation according to the Ethics Code of a Ukrainian journalist.In our work, examples are given when compliance with journalistic standards was at the expense of the Ukrainian Army and the state as a whole. Thus, the question arose: can the activity against the state in the time of armed attack on its territory from the Russian Federation justify the desire to adhere to professional journalism standards the answer is «no».Since the journalist is an important unit of information warfare, which necessarily accompanies any armed attack, he must do everything to win his party. Clearly, no one will force him to manipulate or provide false information. However, his activities should be focused on the successes of his army and country, because otherwise he can demotivste the military and the population. That is why any standards in journalism should be adjusted according to the requirements of wartime.A journalist should do everything to make his material, albeit small, but a positive achievement for his state, which opposes the aggressor. It is necessary to understand that the enemy spends very large resources on information attacks, and if it does not get a clear response – it will be extremely difficult to withstand this war.Key words: ВВС standards, journalistic standards, professional ethics, armed conflict. ; В статті розглянуто питання професійного позиціонування журналіста в умовах активної збройної агресії проти його країни. Зокрема, проаналізовано основні стандарти роботи журналістів у мирний час, їхня відповідність до воєнних реалій.Було вивчено попередні дослідження науковців стосовно проблеми, проведено аналіз їхніх висновків та співставлення з роботою українських журналістів з початку збройної агресії Росії.Доведено, що ніякі професійні стандарти у час нападу країни-агресора не можуть бути важливішими за громадянську позицію.Ключові слова: стандарти ВВС, стандарти журналістики, професійна етика, зброй­ний конфлікт.

The purpose of our research was to analyse the influence of social networks on the perception of the war in Ukraine as well as on the course of the struggle in the information field. Today, social networks have become one of the main trendsetters, therefore, to effectively fight against disinformation and enemy information attacks, it is necessary to understand not only the specifics of their audience's perception of information but also to be well-versed in the specifics of the content generated by social media. For this purpose, we used the comparative method, monitoring, and content analysis. In the article, we give examples of ethical dilemmas that Russia can use to its advantage in the war against Ukraine. For example, social media policies prohibit the posting of sensitive content. This does not allow telling the whole truth about the war, as a result of which not everyone understands the depth of the tragedy. Thanks to this, the world's reaction to Russia's criminal actions is not as harsh as it could be. Our research was an attempt not only to outline the problem but also to propose ways to solve it. It is clear that media and ethics are inseparable, but at the same time, it is necessary to understand that ethics cannot hide the truth. In future studies, it is worth investigating more deeply the ethical norms of the coverage of sensitive content, especially about war. Perhaps it would be worthwhile indicating the situations that allow departure from the general rules.

Information policy is one of the most important tools of any state. It is not just a list of rules of the game in the information field, but a strategic area of national interests, neglect of which can have catastrophic consequences. In the past, states have tried to seize each other's physical space, but today, the same is true about information and virtual spaces. State information policy is a system of signposting that allows you to identify the flow of information flows, prevent and minimize the impact of foreign agents and rail messages.The subject of the article is information policy since independence and measures to protect the Ukrainian information field after the annexation of Crimea and the start of hostilities in Donetsk and Luhansk regions. In addition, the article main objective are the tasks to be addressed by the Ukrainian authorities and the journalistic community in order for the Russian Federation not to be able to implement its rules of play into Ukrainian law, which will effectively allow the aggressor to return Ukraine to its sphere of influence without great loss.State information policy is a preventative measure that should protect the Ukrainian information field from Russian influence. Having carried out research, we have defined, that before it there is a more global task – to dislodge an aggressor from this bridgehead, where he managed not only to "dig in", but also to gain a large number of supporters. As a result of the research, we are convinced that in order to effectively counteract the hostile forces of Ukrainian journalism, we need to start with the basics: to define a model of activity, to clearly define the purpose and tasks, to start acting for the benefit of society, and not to satisfy the needs of its owners. In addition, new state information policies should be implemented softly and gradually in order for the new unspoken rules to be implemented effectively and without interruption. As of today, the Ukrainian information field is dominated by narratives laid by Russian propaganda, which poses a major threat to Ukraine's national security.The significance of the study is that it shows the consequences of the lack of information policy implementation in Ukraine and outlines the first steps to prevent the worst-case scenario – the loss of state sovereignty.Key words: information policy; information attacks; hybrid war; information field; armed aggression. ; Інформаційна політика – один з найважливіших інструментів будь-якої держави. Якщо в минулому держави намагалися захопити фізичний простір один одного, то сьогодні те саме відбувається з інформаційним і віртуальним просторами.Також в статті розглянуто подальші дії для контролю вектора інформаційних потоків, запобігання інформаційним атакам та обмеження можливостей ворога контролювати український інформаційний простір.Ключові слова: інформаційна політика; інформаційні атаки; гібридна війна; інформаційне поле; збройна агресія.