Suchergebnisse

Abstract
This article analyses the communication campaigns organized to increase support for European Union (EU) membership, during referendums held between March and September 2003 in Central Europe. The focus is on the official campaigns, organized and sponsored by the Hungarian, Polish and Estonian governments. The first part of the paper reviews the special characteristics of referendums and information campaigns, followed by the challenges communication planners faced, during planning and implementing the campaigns. The common features and themes of the national campaigns, as well as the differences, are identified and analysed. The article concludes with some important lessons and recommendations to be used by future referendum campaign planners and implementers.

Copyright © 2007 John Wiley & Sons, Ltd.

This chapter explores the existing body of research on crisis communication in Poland and Hungary. It maps out key avenues in and approaches to the development of scholarship of the field in the contexts of both countries. Our overview reveals that the key research themes demonstrate strong influences of political and economic changes in the contextualization of crisis communication research. It also demonstrates diversity of contexts in which crisis communication is practiced and researched in Poland and Hungary, such as public administration, political communication, public relations, or organizational communication. Crisis communication researchers in both countries rely on Western frameworks but there is a growing set of data that help understand crisis communication in local contexts – as a growing specialism within communication studies.