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This authoritative handbook connects research and industry practice in a one-stop reference for media students and professionals. Addressing the latest technologies and business practices, the handbook offers strategic guidance for solving media management issues in a convergent environment.

"Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals. Explores the best marketing practices for reaching business goals, while also providing strategies that students/readers can apply to any past, present or future social media platform Provides comprehensive treatment of social media in five distinct sections: landscape, messages, marketing and business models, social change, and the future Emphasizes social responsibility and ethics, and how this relates to capitalizing on market share Highlights marketing strategies grounded in research that explains how practitioners can influence audience behaviour Each chapter introduces theory, practice, action plans, and case studies to teach students the power and positive possibilities that social media hold"--Publisher's description

This study examines information exposure as the antecedent of different types of crisis response outcomes as well as the moderating influence of message quality and information overload in the context of the COVID-19 pandemic. Given that the pandemic has impacted the countries worldwide, we conducted a cross-country, two-wave survey in the United States and Taiwan. The results identified three types of media users based on their differential patterns of crisis information exposure—selective users, inclusive users, and cravers. Compared to selective users, inclusive users and cravers were more likely to engage in different types of communicative responses (i.e., information seeking and sharing, and information sharing without verification [ISWV]), which then helped them with support-seeking coping. In addition, information overload was the condition that influenced the extent to which inclusive users engaged in information seeking and sharing, and the subsequent coping. Cross-country differences were found such that information overload and ISWV played important roles in influencing crisis outcomes in the United States and Taiwan, respectively.

BACKGROUND ISSUES On the occasion of the 2014 "Design and Emotion" Conference, Dr. Vezzani and Dr. Tang, from the University of Leeds, will work with Fabrizio Pierandrei from PACO to organize a one-day (6 hours) workshop aimed at using design thinking as leverage to create a sustainable urban community in Medellín. It attempts to test a portable model to engage stakeholders in the use of Design Jams for the development of a sustainable community. Playful City Jam calls for the participation of Medellín communities and local organizations to work creatively and collaboratively with practitioners and students from different design areas (i.e., design students and teachers with social sensibility, government workers, community groups involved with social innovation processes, etc.) to deliver multi-sectorial solutions to promoting a sense of community and individual engagement in urban sustainability. This proposed workshop, which is part of an ongoing project led by Dr. Tang and Dr. Vezzani, focuses on developing a design-led model and tools to enable the active participation of both individuals and local communities in sustainable living and therefore enhance their sense of community1. Previous experiences of running both global and local design jams in Leeds (in partnership with PACO) have resulted in a "prototype" for applying collaborative design in the improvement of community living. Playful City Jam will test the effectiveness of the "prototype" developed in enhancing creativity and supporting spontaneous design activities, aiding an inter- disciplinary group to work together on problem identification, design ideation, prototyping and implementation. 1 McMillan, D. and Chavis, D. M. (1986) Sense of Community: a Definition and Theory, Journal of Community Psychology, Vol. 14, pp. 6-21.

The world's overall fertility rate is declining while the life expectancy is increasing, the population structure is aging, the dependency ratio in Macao will steadily increase to 38.6% at the end of 2031. The median age of Macao is rising from Aged 38.1 to 45.5 during the period of 2011 to 2031. In this view, Macao becomes the aging society.In order to establish a basis for the establishment of a central provident fund system, the Macao SAR Government implemented the central savings system in 2009 through the General Rules for the Establishment and Management of Individual Accounts of the Central Savings System through Administrative Regulation No. 31/2009 to allocate funds for eligible account holders, Subsequently, the Government of the Macau Special Administrative Region (SAR) promulgated the Act "Non-mandatory Central Provident Fund System".

Background: New media changes the dissemination of public health information and misinformation. During a guest appearance on the Today Show, US Representative Michele Bachmann claimed that human papillomavirus (HPV) vaccines could cause "mental retardation". Objective: The purpose of this study is to explore how new media influences the type of public health information users access, as well as the impact to these platforms after a major controversy. Specifically, this study aims to examine the similarities and differences in the dissemination of news articles related to the HPV vaccination between Google News and Twitter, as well as how the content of news changed after Michele Bachmann's controversial comment. Methods: This study used a purposive sampling to draw the first 100 news articles that appeared on Google News and the first 100 articles that appeared on Twitter from August 1-October 31, 2011. Article tone, source, topics, concerns, references, publication date, and interactive features were coded. The intercoder reliability had a total agreement of .90. Results: Results indicate that 44.0% of the articles (88/200) about the HPV vaccination had a positive tone, 32.5% (65/200) maintained a neutral tone, while 23.5% (47/200) presented a negative tone. Protection against diseases 82.0% (164/200), vaccine eligibility for females 75.5% (151/200), and side effects 59.0% (118/200) were the top three topics covered by these articles. Google News and Twitter articles significantly differed in article tone, source, topics, concerns covered, types of sources referenced in the article, and uses of interactive features. Most notably, topic focus changed from public health information towards political conversation after Bachmann's comment. Before the comment, the HPV vaccine news talked more often about vaccine dosing (P< .001), duration (P=.005), vaccine eligibility for females (P=.03), and protection against diseases (P=.04) than did the later pieces. After the controversy, the news topic shifted towards politics (P=.01) and talked more about HPV vaccine eligibility for males (P=.01). Conclusions: This longitudinal infodemiology study suggests that new media influences public health communication, knowledge transaction, and poses potential problems in the amount of misinformation disseminated during public health campaigns. In addition, the study calls for more research to adopt an infodemiology approach to explore relationships between online information supply and public health decisions.

This toolkit is intended to help artists and arts researchers to plan, organise, document and evaluate participatory arts projects in different contexts. Its publication evolved in the context of a Europe-wide research project funded by the EU Research and Innovation programme Horizon 2020. This research project – Acting on the Margins: Arts as Social Sculpture (AMASS) – is an arts-based three-year project (2020-2023) that aims to bring people based in different European contexts together with artists to work collaboratively on creative and experimental research. Through participatory approaches conducted in new artistic productions and research projects, AMASS explores and analyses the role of the arts in engaging with societal challenges and evaluating the societal impact of the arts. It also addresses the marginalisation of certain groups in society by analysing power imbalances and exploring artistic, pedagogical and other ways of promoting inclusive strategies and sharing the benefits of innovation and service solutions. The many strategies adopted by different AMASS partners call for the involvement of various stakeholders like NGOs, artists, regional arts advocates, community members and others in decision-making tactics and forum group discussions revolving around social needs and constraints. Strongly embedded in the value of alternative knowledge systems and the belief that the arts can initiate significant transformations in policy and perceptions, AMASS is intended as a catalyst for change in various contexts, and multi-disciplinary results emerging from an evaluation of its testbed will contribute towards policy recommendations at local, regional and international levels. This toolkit shares many of the challenges and enthusiasm for the arts that characterise AMASS and its activities. ; peer-reviewed