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This concise text focuses squarely on the issues facing marketers in an increasingly global world. It identifies several trends, linking them together, and positioning them as marketing practices that companies implement as a way of responding to the major consequences of globalization. The book also includes case studies to illustrate new practices and allow students to discuss issues of market selection, entry modes, segmentation, targeting, and positioning, as well as product, price, distribution, promotion, and corporate communication policies in a globalized world.Durand's unique approach moves beyond marketing management and strategy issues and provides students with the broader context to understand the marketing practices they'll use in the real world.This book will prove to be an essential resource for any student of marketing and international business working to stay ahead in an increasingly competitive and global industry.

This book radically re-examines Europe's imaginaries of its origin in the ancient Greek world. Extracting central concepts of critical theory in its widest sense - beyond the Frankfurt School - like the human, force, spirit and domination, it allies them to characters, mythologies and motifs in ancient thought. Just as the stories of Achilles, Helen and Odysseus have become central to our modes of self-understanding, so we can also examine the roots and routes of the concepts of social theory out of the ancient earth and its myths. An important book for scholars and students of critical theory, social theory, aesthetic theory and the history of the human sciences, it alerts us to the catastrophe that we are facing in the 21st century - a catastrophe of domination and ecological collapse that has its origins in the ancient world and the ways in which it began to define a certain sense of humanness. Considering the artistic production of the ancient world in relation to the thought of Adorno, Critical Theory and the Classical World argues that it is only by understanding the persistence of the haunted motifs of the past into the present that we can begin to re-forge our critical theory of society and re-found our social formations on a new basis.

Whilst many undocumented migrants in the United States continue to exist in the shadows, since the turn of the millennium an increasing number have emerged within public debate, casting themselves against the dominant discursive trope of the "illegal alien," and entering the struggle over political self-representation. Drawing on a range of life narratives published from 2001 to 2016, this book explores how undocumented migrants have represented themselves in various narrative forms in the context of the DREAM Act and the Deferred Action for Childhood Arrivals (DACA) movement.By reading these self-representations as both a product of America's changing views on citizenship and membership, and an arena where such views can potentially be challenged, the book interrogates the role such self-representations have played not only in constructing undocumented migrant identities, but also in shaping social borders. At a time when the inclusion and exclusion of (potential) citizens is once again highly debated in the United States, the book concludes by giving a potential indication of where views on undocumented migration might be headed. This interdisciplinary exploration of migrant narratives will be of interest to scholars and researchers across American Literary and Cultural Studies, Citizenship Studies, and Ethnic and Migration Studies.

Delineating implications for administrative ethics from other fields such as sociology, psychology, and philosophy, this reference provides a comprehensive review of administrative ethics in the public sector. Detailing the context within which contemporary ethics training has developed, the book examines the effectiveness of ethics training, legal and organizational devices for encouraging desired conduct, and other topics of particular relevance to the political and social contexts of public administration. Written by over 25 leading scholars in public administration ethics, the book creates a taxonomy for administrative ethics using the categories of modern philosophy.

First published in 1998, this second edition includes the 10 published essays and 3 working papers collected in the first edition, as well as additional writings on sustainable development penned by Saeed and his students over the subsequent six years. Two of the original working papers were revised and published between editions and their published versions now appear. Lastly, the conclusion has been reformulated and the introduction contains insights from extended research. Part I comprises the first 7 chapters and deals with modelling generic issues concerning sustainable development. Part II comprises chapters 8 to 10 and extends the concepts from part I to the controversies on poverty and hunger, technological development, and entrepreneurship. Part III relates six case studies covering a variety of local issues in selected developing countries, including agricultural development policy in Pakistan, the impact of the rural credit system on Thailand's agricultural economy, the problem of food self-sufficiency in Vietnam and water resources management in Saudi Arabia.

Published in 1999. This book provides a detailed analysis of the positions and strategies adopted by Britain during the 1990-91 Intergovernmental Conference which concluded in the Maastricht Treaty on European Union. The main focus is on the questions of British policy coordination and the factors which determined the government's position during the negotiations on European Political Union and European Monetary Union. This is the first major study which reconstructs the mechanisms of British policy making and notes the internal and external factors which shaped the construction of the government's position on the major points of the negotiations. The hypothesis of the book is that domestic politics, primarily through the Prime Minister's aim to maintain the unity of the Conservative Party, was the determining factor in shaping government policy. This view is based upon micro-level empirical analysis undertaken through a methodological approach of historical interpretation.

Introduction -- The responsibility to protect at 15 -- High-level panels -- Rwanda, Kosovo and the International Commission on Intervention and State Sovereignty -- From the right to persecute to the responsibility to protect : feuerbachian inversions of rights and responsibilities in state-citizen relations -- From humanitarian intervention to R2P : cosmetic or consequential? -- R2P after Libya and Syria : engaging emerging powers -- R2P's structural problems : a response to Roland Paris -- The UN Secretary-General and the forgotten third R2P responsibility -- Protection gaps for civilian victims of political violence -- Atrocity crimes and global governance -- Retrospect and prospect.

Cover -- Half Title -- Title Page -- Copyright Page -- Table of Contents -- Acknowledgements -- Introduction -- Part 1Capitalism: Inequalities and Alternatives -- 1. Reflections on the Death of Socialism: Changing Perceptions of the State/Society Line -- 2. Is Capitalism Eternal? -- 3. Inequality and the Division of Labor: The Davis-Moore Theory Reexamined -- 4. Economy and Society: The Future -- 5. What is Left of the Left? -- Part 2: Multiculturalism and Identity Politics -- 6. Adversarial Identities and Multiculturalism -- 7. Diversity: Catchword and Reality -- 8. Conscience and Culture: The Moral Senseand Cultural Relativism -- Part 3: Communitarianism -- 9. Communitarianism, Human Nature, and the Spirit of the Times -- 10. The Apolitics of Community (in an Era without Politics) -- 11. Putting Putnam's Thesis in its Place -- Part 4: Theory and Theorists -- 12. What Happens but Once Might as Well not Have Happened at All: The Limits of Social Theory -- 13. The Postmodernist Shuffle -- 14. Raymond Aron -- 15. C.Wright Mills Recalled -- 16. Digby Baltzell -- 17. Etzioni, Socio-Economics, and Human Nature -- Part 5: Autobiographical Reminiscences -- 18. A Racial Incident Long Ago -- 19. Remembering the Rosenbergs and McCarthyism -- 20. Fated to be a Professor? -- Index.