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"Timothy D. Taylor's Making Value gathers the author's recent writings that expand upon anthropological value theory in the study of cultural production and consumption. These essays cover the creation and exchange of value in a wide range of contexts, from indie rock scenes and early non-Western music recordings, to the effects of supply chains, value-seeking practices of trendspotters, value within musical performance as a medium, and more. Drawing from literature in anthropology, ethnomusicology, philosophy, and economics, Taylor not only highlights the history of value in these instances, but also emphasizes how value is used in practice. Through the essays in this book, Taylor argues that theorizing value in music aids us in moving beyond "the music itself" to attempt to understand what is meaningful and valuable to those who make and listen to it."

"In this book, Timothy D. Taylor explores just how pervasively capitalism has shaped music over the last few decades. Examining changes in the production, distribution, and consumption of music, he offers an incisive critique of the music industry's shift in focus from creativity to profits, as well as stories of those who are laboring to find and make musical meaning in the shadows of the mainstream cultural industries. Taylor explores everything from the branding of musicians to the globalization of music to the emergence of digital technologies in music production and consumption. Drawing on interviews with industry insiders, musicians, and indie label workers, he traces both the constricting forces of bottom-line economics and the revolutionary emergence of the affordable home studio, the global internet, and the mp3 that have shaped music in different ways. A sophisticated analysis of how music is made, repurposed, advertised, sold, pirated, and consumed, Music and Capitalism is a must read for anyone who cares about what they are listening to, how, and why"--Provided by publisher

From the early days of radio through the rise of television after World War II to the present, music has been used more and more to sell goods and establish brand identities. And since the 1920s, songs originally written for commercials have become popular songs, and songs written for a popular audience have become irrevocably associated with specific brands and products. Today, musicians move flexibly between the music and advertising worlds, while the line between commercial messages and popular music has become increasingly blurred. Timothy D. Taylor tracks the use of music in American advertising for nearly a century, from variety shows like The Clicquot Club Eskimos to the rise of the jingle, the postwar upsurge in consumerism, and the more complete fusion of popular music and consumption in the 1980s and after. The Sounds of Capitalism is the first book to tell truly the history of music used in advertising in the United States and is an original contribution to this little-studied part of our cultural history.

Under what conditions will political parties emphasise trade policy during national elections? While research shows the importance of domestic politics in driving trade policy, little attention has been directed towards its electoral salience. This study posits that electoral rules affect politicians' incentives to politicise foreign trade. In single-member district systems, where the seats-votes elasticity is high, political parties have strong incentives to cater to voters. In contrast, proportional representation systems generate stronger incentives for parties to accommodate to industry interests. The winner-take-all nature of plurality rules thus generates stronger pressures for parties to politicise trade policy. The argument is empirically supported through an analysis of party election platforms in 32 countries from 1961 to 2016. These results indicate that electoral regimes affect not only trade policy, but also its elite-driven attention in national elections.