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Summary The process of communication is very wide and miscellaneous. Usually inner and outer processes and models of communication, various interactions are studied and one aspect of communication is almost forgotten. Rumour is defined as information which is reported by one person to another about not very clear events and which reliability is not checked. Rumour in a person's life, in the process of communication brings big influence, is one of information sources, method of interaction and sociability, dependence on definite society, group of features as well as an object of human's psychology studies. The object of this work is reasons and internal of rumour working, connection with plot theory and row situation. The purpose of the research – to explore the development of rumour and internal of its working and establish its relation with principles and factors of plot and row. The main goals of the work: to deliberate conception of rumours, its rise, spread, reasons of transfer and contexts; to deliberate participants of interaction and social functions of rumour; to give conception of plot theory, aspects of plot spread, its political premises and results; to compare theories of rumours and plot, reasons and internal of its rise and working. To give its contiguity assumptions; to highlight technologies and practice internal of rumour and the plot and possible outcome to an individual and society; to analyse the information the mass media gives by row, to find and highlight cases of rumour usage and spread. Rumour can be used to get definite information, while developing thinking and understanding skills, changing lives and influencing processes of organization work and political life. Therefore rumour should be understood as an important, having influence and formative object and element. Rumour pander our curiosity and explains what official information cannot explain. Rumour can make you look at people and phenomenon in a different way, it helps to get important information and make deliberate decisions, escape dangers. Effect of rumour can be very varying, it can help individual, group, organization to reach a purpose but it can also do harm. When we admit information, we value that news from official sources may be doubtful because creators of the information may have their own interests and aims. Mistrust in mass media or political agencies is a stimulus to look for extra information. The main notions: spread of rumour, rumour functions, plot, plot theory, row, information, informal information, official information, lack of information, rumour influence, society, influence on society. This work can be useful for communications, public relations, politics studies students, politicians.

Summary The process of communication is very wide and miscellaneous. Usually inner and outer processes and models of communication, various interactions are studied and one aspect of communication is almost forgotten. Rumour is defined as information which is reported by one person to another about not very clear events and which reliability is not checked. Rumour in a person's life, in the process of communication brings big influence, is one of information sources, method of interaction and sociability, dependence on definite society, group of features as well as an object of human's psychology studies. The object of this work is reasons and internal of rumour working, connection with plot theory and row situation. The purpose of the research – to explore the development of rumour and internal of its working and establish its relation with principles and factors of plot and row. The main goals of the work: to deliberate conception of rumours, its rise, spread, reasons of transfer and contexts; to deliberate participants of interaction and social functions of rumour; to give conception of plot theory, aspects of plot spread, its political premises and results; to compare theories of rumours and plot, reasons and internal of its rise and working. To give its contiguity assumptions; to highlight technologies and practice internal of rumour and the plot and possible outcome to an individual and society; to analyse the information the mass media gives by row, to find and highlight cases of rumour usage and spread. Rumour can be used to get definite information, while developing thinking and understanding skills, changing lives and influencing processes of organization work and political life. Therefore rumour should be understood as an important, having influence and formative object and element. Rumour pander our curiosity and explains what official information cannot explain. Rumour can make you look at people and phenomenon in a different way, it helps to get important information and make deliberate decisions, escape dangers. Effect of rumour can be very varying, it can help individual, group, organization to reach a purpose but it can also do harm. When we admit information, we value that news from official sources may be doubtful because creators of the information may have their own interests and aims. Mistrust in mass media or political agencies is a stimulus to look for extra information. The main notions: spread of rumour, rumour functions, plot, plot theory, row, information, informal information, official information, lack of information, rumour influence, society, influence on society. This work can be useful for communications, public relations, politics studies students, politicians.

Summary The process of communication is very wide and miscellaneous. Usually inner and outer processes and models of communication, various interactions are studied and one aspect of communication is almost forgotten. Rumour is defined as information which is reported by one person to another about not very clear events and which reliability is not checked. Rumour in a person's life, in the process of communication brings big influence, is one of information sources, method of interaction and sociability, dependence on definite society, group of features as well as an object of human's psychology studies. The object of this work is reasons and internal of rumour working, connection with plot theory and row situation. The purpose of the research – to explore the development of rumour and internal of its working and establish its relation with principles and factors of plot and row. The main goals of the work: to deliberate conception of rumours, its rise, spread, reasons of transfer and contexts; to deliberate participants of interaction and social functions of rumour; to give conception of plot theory, aspects of plot spread, its political premises and results; to compare theories of rumours and plot, reasons and internal of its rise and working. To give its contiguity assumptions; to highlight technologies and practice internal of rumour and the plot and possible outcome to an individual and society; to analyse the information the mass media gives by row, to find and highlight cases of rumour usage and spread. Rumour can be used to get definite information, while developing thinking and understanding skills, changing lives and influencing processes of organization work and political life. Therefore rumour should be understood as an important, having influence and formative object and element. Rumour pander our curiosity and explains what official information cannot explain. Rumour can make you look at people and phenomenon in a different way, it helps to get important information and make deliberate decisions, escape dangers. Effect of rumour can be very varying, it can help individual, group, organization to reach a purpose but it can also do harm. When we admit information, we value that news from official sources may be doubtful because creators of the information may have their own interests and aims. Mistrust in mass media or political agencies is a stimulus to look for extra information. The main notions: spread of rumour, rumour functions, plot, plot theory, row, information, informal information, official information, lack of information, rumour influence, society, influence on society. This work can be useful for communications, public relations, politics studies students, politicians.

Summary The process of communication is very wide and miscellaneous. Usually inner and outer processes and models of communication, various interactions are studied and one aspect of communication is almost forgotten. Rumour is defined as information which is reported by one person to another about not very clear events and which reliability is not checked. Rumour in a person's life, in the process of communication brings big influence, is one of information sources, method of interaction and sociability, dependence on definite society, group of features as well as an object of human's psychology studies. The object of this work is reasons and internal of rumour working, connection with plot theory and row situation. The purpose of the research – to explore the development of rumour and internal of its working and establish its relation with principles and factors of plot and row. The main goals of the work: to deliberate conception of rumours, its rise, spread, reasons of transfer and contexts; to deliberate participants of interaction and social functions of rumour; to give conception of plot theory, aspects of plot spread, its political premises and results; to compare theories of rumours and plot, reasons and internal of its rise and working. To give its contiguity assumptions; to highlight technologies and practice internal of rumour and the plot and possible outcome to an individual and society; to analyse the information the mass media gives by row, to find and highlight cases of rumour usage and spread. Rumour can be used to get definite information, while developing thinking and understanding skills, changing lives and influencing processes of organization work and political life. Therefore rumour should be understood as an important, having influence and formative object and element. Rumour pander our curiosity and explains what official information cannot explain. Rumour can make you look at people and phenomenon in a different way, it helps to get important information and make deliberate decisions, escape dangers. Effect of rumour can be very varying, it can help individual, group, organization to reach a purpose but it can also do harm. When we admit information, we value that news from official sources may be doubtful because creators of the information may have their own interests and aims. Mistrust in mass media or political agencies is a stimulus to look for extra information. The main notions: spread of rumour, rumour functions, plot, plot theory, row, information, informal information, official information, lack of information, rumour influence, society, influence on society. This work can be useful for communications, public relations, politics studies students, politicians.