Suchergebnisse

About the authors -- Foreword -- Preface -- Publisher's acknowledgements -- The context of public relations -- Public relations origins: definitions and history -- Public relations and media -- Digital and social media -- Public relations and democracy -- Community and society: corporate social responsibility (csr) -- International and multicultural context of public relations -- Role of the public relations practitioner -- Public relations theories and concepts -- Public relations theories: an overview -- Strategic public relations planning and management -- Public relations programme research and evaluation -- Corporate image, reputation and identity -- Public relations, propaganda and the psychology of persuasion -- Public relations' professionalism and ethics -- Public relations specialisms -- Media relations -- Internal communication -- Managing community involvement programmes -- Issues management -- Crisis public relations management -- Public relations and the consumer -- Business-to-business public relations -- Public affairs -- Pr in the world of finance -- Integrated marketing communications -- Sponsorship and public relations -- Sectoral considerations -- Corporate communication -- Non-government organistions and pressure groups -- Celebrity public relations -- Strategic communication and social marketing in healthcare -- What next? future issues for public relations -- Glossary -- Index

This paper analyzed the coverage on the anti-sugar debate and the supermarket industry in the British press, in a period between 2014 and 2015. Using social responsibility of the press theory and a qualitative two-tier content analysis, we first conducted a documentary analysis of public relations materials (press releases and surveys published by Action on Sugar as a main anti-sugar advocate in the UK), and then we traced these public relations materials in the press coverage. We also analyzed whether some sources are preferred more than others by focusing on the nature of quoted sources and whether the media give a voice to everyone, both the anti-sugar activists and the relevant industry figures who claim that sugar is not the only reason for the current obesity problem in the UK. The results show that the media have not given a representative voice to the industry but only to the anti-sugar NGOs, thus opening a question of journalism standards and the extent the press could be considered as socially responsible in this particular case.

The purpose of the paper was to investigate whether Lidl uses CSR communication in their Advertising and Communication Campaigns in two different business contexts, and if so, how. The paper built upon existing analyses of CSR Communication by analysing Lidl's websites in both countries, and went step forward and analysed TV adverts of the company in both countries as well. The analysis discovered importance of the social context in using CSR to promote business, as well as a different communication management strategy where Lidl does not communicate with UK public as extensively as with the Croatian public due to different views on the CSR communication. An in-depth analysis of TV adverts of Lidl in Croatia and the UK using their YouTube channel with all promoted TV adverts, as well as official websites of Lidl in both countries was conducted. The findings were analysed using the qualitative method of thematic, contextual analysis. The findings reveal that CSR is used as an argument to foster sales and consumer trust in Croatia but not in the UK. The communication management strategy is different in two countries due to different views of the public about CSR Communication, and Lidl's Communication strategy is designed accordingly.

Purpose– This paper aims to posit the central argument that traditional media of old presented a clear, ordered world of communication management for organisations to extol their corporate social responsibility (CSR) credentials. In contrast to this, new Web 2.0 social media is increasingly being used by activists and hactivists to challenge corporate communication CSR messages and does so by highlighting instances and examples of corporate social irresponsibility (CSI) (Joneset al., 2009; Tenchet al., 2012).Design/methodology/approach– The paper reports on research data from the European Communication Monitor, 2010, 2011 and 2012 (www.communicationmonitor.eu/) and draws on work already published in this area (Tenchet al., 2009; Verhoevenet al., 2012; Zerfasset al., 2010, 2011) to illustrate the unruly, unregulated Web 2.0 social media communication landscape in Europe. A range of literature is drawn on to provide the theoretical context for an exploration of issues that surround social media.Findings– In late modernity (Giddens, 1990), communication comes in many guises. Social media is one guise and it has re-shaped as well as transformed the nature of communications and the relationship between organisations and their stakeholders.Originality/value– Communicating CSR in the Wild West of social media requires diplomatic and political nous, as well as awareness and knowledge of the dangers and pitfalls of CSI. The data reported on in this paper well illustrate the above points and set out scenarios for future development of corporate communication of CSR through and with social media.

"This edited volume makes a unique and timely contribution by exploring in depth the topic of strategic communication and COVID-19 from a global perspective. It's widely agreed that effective and timely communication and leadership are crucial to the successful management of any pandemic. With the ongoing and possibly long-lasting impact COVID-19 has generated to many aspects of communication and multiple sectors of our societies, it is critical to explore the role of strategic communication in change management during the COVID-19 pandemic and beyond. Therefore, this book addresses such a need and is thoroughly grounded in rich empirical evidence gained through a global study of COVID-19 communication experiences and strategies. In the second half of 2020, a transnational team of senior researchers conducted research to investigate COVID-19 communications (COM-COVID-19) in different countries, representing Europe, Africa, Latin America, North America, South America, and Asia. The results presented in this book provide a compelling, current picture of the COVID-19 pandemic and strategic communication globally. Chapters individually explore the national and regional experiences and discuss relevant success and failures of pandemic communication and specific learning from the 2020/21 crises. By emphasizing the discussion on key communication channels, sources of information, facts and concerns as related to the COVID-19 pandemic, the editors call for actions to develop effective strategies within unique national contexts, which can shed light on global expectations on necessary public health responses and communication. This book is written for scholars, educators and professionals in communication, public relations, strategic communication and corporate communication. It is also appropriate to use this book as a supplementary text for advanced undergraduate and graduate courses on relevant courses"--

Participation: A Conceptual FrameworkEU CSR Policy Development; EU Levels of Participation -- Towards a CSR Policy Co-Design; CSR EMS Forum: A Case; CSR Policy Strategy and Public Consultation; Conclusion; References; A Perspective from Corporate Governance: How CSR Is Approached by European Corporate Governance Codes; Corporate Governance and CSR; CSR Approaches in Corporate Governance Codes; Sample; Methodology; Results; Codes Issued by Governments; Codes Issued by Industrial Associations; Codes Issued by a Stock Exchange; Codes Issued by a Composite; Conclusion; References

As organisations seek legitimacy in a fast-moving, interconnected and changing world, how do public relations help them to manage their identity, responsibilities and impact on society? In a more interactive society, organisations need to align their actions with social demands and values. If the main role of public relations is to build trust and influence opinionmakers, media, the public and the political agenda, what are the constraints and limitations at play here, and what is the impact on ethical principles? 0The published research shows the profession is facing crucial changes: the existence of new organisational structures better aligned with social demands; the emergence of new techniques for interacting with organisations in a more trustworthy manner; and growing pressure by social groups acting both for and against particular social values, ideas and identities

Corporate social responsibility (CSR) has become an increasingly heated topic since the 1980s. But there are severe limitations with the concept of CSR and the effectiveness of CSR practices. Addressing such limitations, this volume proposes that the concept of Corporate Social Irresponsibility (CSI) offers a better theoretical platform to avoid the vagueness, ambiguity, arbitrariness and mysticism of CSR. It challenges conventional modes of thinking, unveils the CSR mask of business practices and redirects public attention to the core issues of CSR. This collective work sets up an initial theoretical framework for the subject of CSI and examines the fundamental reasons for irresponsibility in and beyond a corporate context. Rooted in theory and practice it seeks to understand how boundaries of CSR and CSI have been constructed in society, and explores some systemic and structural issues of CSI in practice.

PurposeThe purpose of this paper is to explore changes in corporate social responsibility (CSR) policies in food, soft drinks and packaging industries to capture changes in CSR implementation given increased environmental activism. The paper takes an exploratory approach in reviewing CSR policy changes to explore to what extent companies change CSR policies with increased environmentalism.Design/methodology/approachA comparative website analysis was used to analyse CSR policies of companies in the food, soft drinks and packaging industries in the UK. The companies were selected for the analysis based on their annual turnover and 23 companies were analysed (seven for the soft drinks industry, eight for the food industry and eight for packaging industry). Five interviews were conducted with packaging and retail professionals, and the findings were analysed by using thematic analysis, which captured trends in responses.FindingsThe findings show that companies are implementing and communicating CSR policies heavily focussed on reducing the environmental impact of their work and matching social debates on human rights, with which traditional CSR policies (corporate governance, supporting local communities and consultation with stakeholders) are fading away. Instead, companies have shifted attention towards the gender pay gap, modern slavery and extensive environmentalism. The interviews with packaging professionals and CSR managers from the retail industry show that the packaging industry designs CSR policies in line with requests from supermarkets, which are, in turn, influenced by consumer activism.Practical implicationsThis paper shows the circular relationship between media coverage, consumer activism, which comes as a result, and the impact and changes this brings to the industry. To avoid reputation damage, companies should closely follow media debates to pre-empty consumer criticism and activism.Social implicationsThe findings show that companies are "mirroring the zeitgast" and going with trends to meet consumer expectations, which brings into question the sincerity of CSR policies and revives the criticism of capitalism and raises a question whether CSR is used by companies as a smokescreen that on the outset makes a difference to the society but keeps status quo intact.Originality/valueThe paper provides an insight into CSR implementation of three industries that faced heavy criticism from campaigners and the general public for their environmental impact. The paper shows how the CSR policy shifted to match this expectation and thus provides a good ground for studying the evolution of CSR using a case study from three selected industries.

AbstractIn this paper, we argue that trust is an important aspect of social reality, one that realist social theory has paid little attention to but which clearly resonates with a realist social ontology. Furthermore, the emergence of an interest in trust in specific subject fields such as organization theory indicates the growing significance of issues of trust as market liberalism has developed. As such, the emergence of an interest in trust provides support forArcher's characterisation of late modernity inThe Reflexive Imperative(2012) as a period of heterogeneity and greater incongruity. Commenting on this provides an opportunity to discuss the issue of habit in relation to trust and also the importance of the analysis of integration as a means to explain problems of trust. The commentary draws on examples from finance.

PurposeBuilding on the work of Carroll this article attempts to unravel, explore and explain corporate social responsibility (CSR) as a theoretical construct that has implications and consequences for corporate governance in particular, and more generally for the economy, business and society. It aims to extend Carroll's work on definitional constructs by re‐examining some of the theoretical frameworks that underpin, inform and guide CSR.Design/methodology/approachCarroll identified different levels, or a pyramid, of CSR and these are outlined and the advantages and disadvantages of a pyramid, levels‐based approach discussed. The main contributions of this article lies is in its exploration of corporate social irresponsibility (CSI) as a concept in contrast to CSR. Bowd, Jones and Tench's CSI‐CSR model is described, explained, analysed and used as a conceptual tool to make the theoretical move from a pyramid or level‐based approach to a more dynamic framework of analysis.FindingsThe proposition that CSI is better suited to a shareholder business model and CSR sits more comfortably with a stakeholder business model is examined. It is contested that people often wrongly equate CSR with irresponsible corporate actions. The CSI‐CSR model establishes a theoretical framework around which grounded empirical research can be undertaken, applied and on which it can be reported.Research limitations/implicationsThis is a new area of research that addresses a gap in the literature and puts forward innovative theoretical models. Discussing the concept of irresponsibility makes for an interesting theoretical move. It questions the idea that corporations and business per se are always or necessarily socially responsible.Originality/valueIn looking at and developing existing theoretical models, concepts and frameworks and exploring their merits, shortcomings and limitations, the article will be of interest and relevance to the business and academic communities. If there is such a thing as CSR then the implication is that there is such a thing as CSI and it is on this issue that this article seeks to promote and stimulate discussion.

Purpose
The purpose of this paper is to explain and better understand some of the challenges and even contradictions in relationships between CSR and stakeholder attitudes by comparing consumer and practitioner perspectives on social responsibility, its role in organisations and its influence on consumer attitudes towards companies. The objective is to understand and evaluate factors influencing the authenticity of social responsibility as a contributor to an organisation's value proposition.


Design/methodology/approach
Focus groups of consumers and practitioners (N = 39) were asked to explore CSR in a semi-structured discussion. Themes were analysed using a constant comparative method.


Findings
These data suggest that rather than existing on a continuum of authenticity, there are clear paths emerging for CSR efforts to be deemed authentic versus inauthentic that can begin to better explain the often-contradictory findings with regard to consumer attitudes towards CSR and an organisation's value proposition. Consumer efficacy to influence an organisation and localised CSR emerge as critical determinants for evaluations of CSR as authentic. Further, these data also suggest practitioners may not understand consumer motivations and attitudes about CSR.


Originality/value
These data provide new insights into evaluations of CSR to explain when and why it can fail to meet its objectives. Ultimately, these data produce testable models for authentic (i.e. motivator) and inauthentic (hygiene) consumer judgements about CSR and draw implications for CSR leadership, learning and management.