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As communication axis, communication philosophy interrogates the idea that in postmodern society communication constructs reality. The philosopher is called to achieve a new synthesis, between philosophy and media communication, to assume the condition of man of media communication. Media has a decisive influence in relation to the constitution of reality in post-modern consciousness. Communication is related to relationships, to construct interhuman relationships, changing the attitudes of the other, decisions or behavior of others, the perceptions of reality and action according to the requirements of this perception. Secularization as a positive value of modernity does not eliminate the presence of the sacred in modern political imaginary also from communication. Advertising is by exellence the bearer of a deep dimension of reality construction as art of seduction, persuasion, communication. "Advertising constructs reality", professor Sandu Frunza's book, published in 2014 by Tritonic Publishing, Bucharest, represents a high level analisys and point out the "reality construction" through advertising as a communication mean of regaining authenticity. Storing an imaginary universe, which allows for the sacred to be manifest in the life of postmodern man, advertising supports the human being in its self-quest through reaching harmony with the surrounding things, with other people and with the world. Advertising is not a new form of religion, even though several of its aspects could be said to be displaying religious dimensions. "We can, says Sandu Frunza, however, state generically that advertising ultimately lodges posmodern man's religious creativity. In this way, advertising does not propose to challenge or oppose in any fashion the traditional religious patterns of interpreting and living within our world. Instead, it supplies a complementary authenticity, one matching man's status in a communication-based society". Advertising offers an alternative view on the world, man and man's own choice to act coherently upon this view.

Communicational and Message Theory Concepts and Notions is a book of high intellectual elevation and high expression of ideas of Professor Stefan Vlăduţescu from University of Craiova-Romania, published by Editura Sitech, Craiova, Romania. Communication sciences refers to the schools of scientific research of human communication. This perspective follows the logical positivist tradition of inquiry; most modern communication science falls into a tradition of post-positivism. Thus, communication scientists believe that there is an objective and independent reality that can be accessed through the method of scientific enquiry. A scientist researcher following the zetetic method formulates the question then immediately sets to work making observations and performing experiments to answer that question. Communicational and Message Theory Concepts and Notions is a book about communication sciences in which professor Vlăduţescu approaches the subjects by zetetic method. The research was also combined with empirically traditional method to get both quantitative and qualitative results.

Paradoxism is an avant-garde movement in literature, art, philosophy, science, based on excessive use of antitheses, antinomies, contradictions, parables, odds, paradoxes in creations. It was set up and led by the writer Florentin Smarandache since 1980's, who said: "The goal is to enlargement of the artistic sphere through non-artistic elements. But especially the counter-time, counter-sense creation. Also, to experiment." Paradoxism = paradox + ism, means the theory and school of using paradoxes in literary, artistic, philosophical, scientific creations. "Paradoxism started as an anti-totalitarian protest against a closed society, Romania of 1980's, where the whole culture was manipulated by a small group. Only their ideas and their publications counted. We couldn't publish almost anything. Later, I based it on contradictions. Why? Because we lived in that society a double life: an official one - propagated by the political system, and another one real. In mass-media it was promulgated that "our life is wonderful", but in reality "our life was miserable". The paradox flourishing!" (Florentin Smarandache). The new theory generalizes the fuzzy logic and introduces also two new concepts: "neutrosophy", the study of neutralities as an extension of dialectics and its derivative "neutrosophic", such as "neutrosophic logic", "neutrosophic set", "neutrosophic probability", and "neutrosophic statistics" opening in this manner ways of research in four fields: philosophy, logics, set theory and probability/statistics. According to this new theory is also available Albers Einstein's statement: "Not everything that can be controled counts and not everything that counts can be counted".

"Communicative Action, Deliberative and Restorative Justice - Socio-juridical perspective on mediational averment" by Antonio Sandu and Elena Unguru, published by TRITONIC in 2014, is a high level transdisciplinary lesson about transactional justice, restorative justice and deliberative alternative to classical (retributive and distributive). Antonio Sandu is Professor at the University "Ştefan cel Mare" from Suceava, and researcher at the Centre for Socio-Human Research Lumen in Iasi (Romania). The main interest of the author include ethics, bioethics, social assistance, social philosophy. He is the author of five books in Social Philosophy and Applied Ethics, more than 8 articles in scientific journals indexed by Thomson Reuters and over 20 other scientific articles. Elena Unguru is researcher in the fields of law, social work, sociology, communication, appreciative inquiry in Socio-Human Research Center Lumen from Iasi-Romania. We are led, naturally and professionally, on the sinuously road from conflict to communication also denoted by the establishment of the public sphere as social reality born of meeting and acceptance of the otherness, of individuality asserting in public space, postulating the universality of human nature as human rights. Starting from the Habermas' idea of communication power as a form of expression in contemporary society, the author believes that communicative action codes a power strategy based on consensus. Power is soft, seductive, and inter-mediate linguistic and cultural relations. The chosen theme by the authors analyze the communication mediation model based on the values ​​of social justice, equity and charity, assuming an exercise of the integration of the otherness, of perceiving the other as partner.

This paper describes the importance of Neutrosophy Theory in order to find a method that could solve the uncertainties arising on discursive analysis. The aim of this pilot study is to find a procedure to diminish the uncertainties from public discourse induced, especially, by humans (politicians, journalists, etc.). We consider that Neutrosophy Theory is a sentiment analysis specific case regarding processing of the three states: positive, negative, and neutral. The study is intended to identify a method to answer to uncertainties solving in order to support politician's staff, NLP specialists, artificial intelligence researchers and generally the electors.

Political communication has its roots to the earliest classical studies of Aristotle and Plato, modern political communication research is very much an interdisciplinary field of study, drawing on concepts from communication, political science, journalism, sociology, psychology, history, rhetoric, and other fields. In their seminal Handbook of Political Communication, Nimmo and Sanders (1981) traced the development of the field as an academic discipline in the latter half of the 20th century, and other scholars have described the breadth and scope of political communication (Kaid, 1996; Swanson & Nimmo, 1990). There have been advanced many definitions of political communication but none has gained universal acceptance. Perhaps the best is the simplest: Chaffee's (1975) suggestion that political communication is the "role of communication in the political process". The current study intend to do a presentation of message hermeneutics, interpretation and discourse architecture customized for a political one.

Negative Journalistic Communication, published by Editura Academiei Romane, is a book about Conviction and Persuation, a medium hermeneutical essay, as the author, Stefan Vladutescu professor at University of Craiova/Romania, asserts. The premise from which we start is that one that the human being is an accessible, permeable being to persuasion. Any influence occurs through communication. From the point of view of social influence, communication has two methods: convictive and persuasive. The convictive influence path is the demonstration path, of strong arguments, strict and rigorous reasoning path or logic applied. But human being is not entirely a rational being. Individuals communicate not just to make demonstrations. We communicate to share experience, to agreeing on values ​​on certain actions. As form of persuasion detaches negative journalism, as opposed to positive journalism dominated by conviction. In his setting of ex-information, negative journalism imposes as a way of satisfying some economic commands, political or otherwise, in any case not before informational. With negative journalism media surrender persuasion.

"Communication Neutrosophic Routes" by Florentin Smarandache and Ştefan Vlăduţescu was published by Education Publishing, Ohio, USA, on May 2014. Florentin Smarandache and Ştefan Vlăduţescu are two remarcable professors, first at University of New Mexico/ USA, the second at University of Craiova/ Romania, with many researches in neutrosophical, communication, mathematic, literature, journalism, social sciencies. Neutrosophy had been in the emergence phase since 1995. With its certification by the scientific community, Neutrosophy has become a type of incident knowledge, i.e. applicable in different fields. Neutrosophy legitimating was achieved by developing some doctoral research, through learning theory as a way of description, explanation and forecast and implementation of neutrosophic congress and conferences. Neutrosophy handles all neutralities. In the neutrosophic taxonometry, a class of neutralities is represented by the neutralities that, without turning into contradiction, generate qualitative leaps. The emergence is the cognitive phenomenon in which, from two or more connected neutralities, without contradiction, a change of quality or a qualitative leap result. Thinking in Hegelian terms has an axiom the idea that the qualitative change, qualitative emergences may arise from related neutral items. Neutrosophy claims that qualitative emergences may arise from related neutral items.

"Next Flood Level of Communication: Social Networks" (2013) published by Shaker Verlag, by Professor Ştefan Vlăduţescu from University of Craiova and Professor Ella Magdalena Ciuperca from National Academy of Intelligence "Mihai Viteazul" Bucuresti, is a book of intellectual elevation and high expression of ideas. The authors' hypothesis and the nuclear idea of their book is that by their amplitude, by their performance, and by their self-generating, self-organization and self-improvement capabilities, social networks are the next flood level of communication. "The observational-wave of hypothesis is reinforced by an interrogative wave: what is next after next? If "End of Metaphysics" in Martin Heidegger is perfection of metaphysics, if the "End of History" in Francis Fukuyama is perfection of history, we believe that "next flood level" is neither the last level, nor the perfect level of communication" asserts the authors. Social network is not quite the perfection it is only the configured direction to untouchable perfection. Social network is the path to perfection in constant concern itself, in self-knowledge, and in self-superior capitalization of humanity as a whole, of humanity as a global, integrated and homogeneous and with obvious nuclei of heterogeneity macro-social network. However, next of the next is something, at the same time apparent and hidden, from the actual potential of the current concrete. The future always has its seeds in the past and the present.

The current study aims to highlight the communication ontology through ontology of philosophy. Communication as a field of science is relatively new, it is looking for methods, procedures, rules to integrate it within the human sciences. There are still controversies, there are still made researches, axiomatization, conceptualization to define communication as science.

Information from Theory towards Science, the professor Stefan Vlăduţescu's book from University of Craiova, is a confirmation of high intelligence level and propensity of author's cognition. From various semiotic materials (words, images, gestures, drawings, etc.), following certain principles, under different procedures (operations, actions, movements, maneuvers, mechanisms, strategies) using means (languages​​, codes, subcodes) and specific tools (knowledge, concepts, categories) adapted aim between earth (with autocorrection by feedback) and firmament (as anticipation by feed-forward) rises an imposing edifice, a cognitive construction: this is information. It has systemic and procedural character and is organized on four coordinates: metric, semantic, structural and pragmatic.

Florentin Smarandache is known as scientist and writer. He writes in three languages: Romanian, French, and English. He graduated the Department of Mathematics and Computer Science at the University of Craiova in 1979 first of his class, earned a Ph. D. in Mathematics from the State University Moldova at Kishinev in 1997, and continued postdoctoral studies at various American Universities such as University of Texas at Austin, University of Phoenix, etc. after emigration. He did post-doctoral researches at Okayama University of Science (Japan) between 12 December 2013 - 12 January 2014; at Guangdong University of Technology (Guangzhou, China), 19 May - 14 August 2012; at ENSIETA (National Superior School of Engineers and Study of Armament), Brest, France, 15 May - 22 July 2010; and for two months, June-July 2009, at Air Force Research Laboratory in Rome, NY, USA (under State University of New York Institute of Technology). In U.S.A. he worked as a software engineer for Honeywell (1990-1995), adjunct professor for Pima Community College (1995-1997), in 1997 Assistant Professor at the University of New Mexico, Gallup Campus, promoted to Associate Professor of Mathematics in 2003, and to Full Professor in 2008. Between 2007-2009 he was the Chair of Math & Sciences Department.

What seems to suggest various avant-garde and artistic experimentalism movements from futurism to cubism, from expressionism to surrealism, from Picasso to the great masters of informal art is a Beauty of challenge. The avant-garde art does not arise the issue of Beauty. It is understood without saying that the new images are "beautiful" in terms of art and that should produce the same pleasure that feel the contemporaries of Rafael and Giotto in front of their works" asserts Umberto Eco (Eco, 2005). The phenomenon is due to the fact that the challenge of avant-garde tear down all aesthetic canons, observed at the moment. Art no longer aims to offer images of natural beauty, no longer occasion for calm pleasure of contemplation the harmonious forms. Instead, it wants to lead to an interpretation of the world from a different optic, wants to return to archaic or exotic models: the universe of dreams or ill mentally fantasies, visions experienced under the drugs influence, rediscovering matter, chaotic household objects current location in contexts unlikely (new object, Dadaist movement etc.), unconscious impulses, of uncertainties, of confusion, of neutrality. The study aims to explore Beauty and ugly in terms of neutrosophic concept.