Suchergebnisse

The translation and journalistic works of D. Pavlychko, which were dedicated to the brightest representatives of Polish literature, who are spiritually or thematically close to the author's works, are analyzed in the article. Dmytro Pavlychko is a poet, translator, publicist, literary critic, political and public figure. His works have been in the field of view of readers and literary critics for more than seventy years, during which he has published dozens of collections, books with translations, collections of publications and literary studies, articles, which are different in themes and genre, in magazines and periodicals. Throughout his career, the artist often refers to Polish literature. D. Pavlychko attaches great importance to translated literature, which enhances the universal arsenal of spiritual values and fosters humane consciousness. He stresses on this in his speeches, publications, literary studies, and translations. D. Pavlychko translates the works of those writers whom he likes, and also writes forewords to anthologies and collections, articles about artists whom he met personally or was interested in their works. He actively promotes the peace-making, friendly contacts of Ukrainian literature and tries to consider it in the context of contemporary processes and trends of world cultures.

The аrticle presents the role of journalistic ethics in the journalists' work. Media are based on legal and ethical standards and form a public opinion. Moral and ethical norms are fixed in the ethical codes and are the basis of information legislation. Journalists are responsible to society for objectivity, truthfulness, reliability of communications. Intensification of attention to the issue of journalists' compliance with ethical requirements is related with the current political situation in Ukraine. Namely, the struggle for power and unannounced war have become the cause of sponsored materials and hidden advertising. The process of journalistic work and its results relate to the interests of many people. Media promptly and accurately inform the audience about the events in the world and help people to choose their own model of behavior. The choice of a theme, purpose of the material, the selection of facts, evaluation, composition reflect the journalist attitude to those about whom and for whom they work. That is, moral relations are woven into the content of the journalist's work. So professionalism should be moral. A professional journalist gains commitment, trust and authority among the audience. Any manipulation of information is unacceptable. A journalist should be aware of moral responsibility to society for distorted opinions, unconfirmed facts, ordered materials, etc. Conscience as a moral feeling and as a measure of self-esteem allows them to choose how to act. Job requires a journalist to gather information correctly, to ask questions, not to distort other people's words or opinions, to respect the interlocutors and another's point of view. Media professionals must make their own choices while constantly in a conflict of interest. Modern Ukrainian realities are rather complicated and ambiguous. Society is experiencing difficult moments of formation. Journalists should be responsible to collect and disseminate information, to be impartial, fair, to avoid conflicts of interest.Key words: journalistic ethics, professional standards, morality, universal values, moral choice, independent media. ; У статті йдеться про роль журналістської етики в роботі журналістів, про теоретичні аспекти та сучасні виклики, з якими зіштовхуються журналісти у практичній діяльності, а також про необхідність дотримання професійних стандартів у роботі.Ключові слова: журналістська етика, професійні стандарти, мораль, загальнолюдські цінності, моральний вибір, незалежні медіа.