Suchergebnisse

This ethnographic study deals with the ways people in Athens, Greece, use style to construct their social class identities. Including a rich dataset comprising ethnographic interviews with actual people who live in the stereotypically seen as leafy and posh northern suburbs and in the stereotypically treated as working class western suburbs of Athens coupled with data from popular literary novels, TV series and Greek hip hop music, it argues that the relationship between style and social class identity is mediated by complex social meanings encompassing features from and discourses relevant to both areas, which are structured across different orders of indexicality depending on the genre of speech in which they are created. As such, it will be of interest to scholars in sociolinguistics, discourse analysis, anthropology, sociology, Modern Greek studies, and to everyone who is interested in how social class is constructed via language.

Abstract
The paper aims at raising female students' awareness about sexism in language and designing and applying sociocultural linguistic interventions in Qatar. Contributing to the nascent feminist research tradition in this relatively new and rapidly up-and-coming country, it presents a tangible pedagogical proposal from the context of tertiary education. At the same time, in terms of its contribution to gender-related sociolinguistic theory this project can be seen as an attempt to offer a suggestion on how to theorise the positionality of sociolinguistic professionals in relation to issues and contexts they address.

"Research Companion to Language and Country Branding brings together entirely new interdisciplinary research conducted by scholars working on various sociolinguistic, semiotic, anthropological and discursive analytical aspects of country branding all over the world. Branding is a process of identity construction, whereby countries gain visibility and put themselves on the world map as distinctive entities by drawing on their history, culture, economy, society, geography, and their people. Through branding, countries aim not only at establishing their uniqueness but also, and perhaps most importantly, at attracting tourism, investments, high quality human capital, as well as at forging financial, military, political and social alliances. Against this backdrop, this volume explores how countries and regions imagine and portray others and themselves in terms of gender, ethnicity, and diversity today as well as the past. In this respect, the book examines how branding differs from other, related policies and practices, such as nation building, banal nationalism, and populism. This volume is an essential reference for students, researchers, and practitioners with an interest in country, nation, and place branding processes"--

Table of ContentsList of figuresList of tablesContributorsAcknowledgmentsDisclaimerIntroduction -- Irene Theodoropoulou and Johanna TovarPart I: Nationalism and country brandingNationalism and politicsChapter 1: Enregistering the nation: Bolsonaro's populist branding of Brazil -- Daniel N. SilvaChapter 2: The sociolinguistic saffronisation of India -- Jaspal Naveel SinghChapter 3: "There is a wonderfully contrary spirit among the British people": Conservative MPs' (un)successful branding of the British nation in the Brexit debate -- Nora WenzlNationalism and diversityChapter 4: The overflow of Peru's country brand: National narratives, recognition, and moral brandedness in neoliberal Peru -- Gisela Cánepa KochChapter 5: Sociocultural diversity: An opportunity for branding or a problem? The case of Chile -- Ignacio López EscarcenaNationalism and cosmopolitanismChapter 6: "The Sweet Life" and the Russian nation: The role of a TV serial in the process of nation branding -- Katharina KlingseisChapter 7: Singapore's nation branding through language policy: 'Commercial nationalism' and internal tensions -- Luke LuChapter 8: Legitimizing national, striving cosmopolitan: Branding of post-Soviet city space in Almaty, Kazakhstan -- Juldyz Smagulova and Kara FlemingChapter 9: The republic's new clothes: Reimaging and branding a post-reunification Germany -- Johanna TovarNationalism and timeChapter 10: The narrative arc of nation branding: Staging Shanghai World Expo 2010 in historical events -- Jackie Jia LouChapter 11: "Deliver amazing": Qatar as a branded architectural discourse in World Cup 2022 -- Irene TheodoropoulouNationalism and (in)authenticityChapter 12: National anxieties in polite disguise: Cool Japan branding and the inversion of globalization -- Rebecca CarlsonChapter 13: Translation, transliteration, and translingualization: On the possibilities of 'Korea' in the linguistic landscape -- Jerry Won LeePart 2: Place and country brandingPlace as branded destinationChapter 14: "Milano, a place to be": Expo 2015 and the chronotopic rebranding of Italy's moral capital -- Aurora DonzelliChapter 15: "We all sell wine, but it comes back to the land really": The narrative construction of place in Australian wine branding narratives -- Kerrilee LockyerChapter 16: Social media branding: The case of Mykonos, Greece on Facebook -- Irene TheodoropoulouChapter 17: Place branding in its place -- Asif AghaPlace as a tourism-related brandChapter 18: Potential of destination branding for tourism promotion in Cameroon -- Evelyne N. Tegomoh and Jeff M. MolombeChapter 19: Tale of Two Cities: Tourist destination branding and its role in nation branding in France -- Adam WilsonChapter 20: Conflicts over authenticity and overtourism in destination branding: 'Blame the Bieber effect' in Iceland -- Natalia Yannopoulou, Koblarp Chandrasapth and Darren KelseyIndex