Heuristic Price Theory: A Model of Pluralistic Price Evaluations
In: Consumer Psychology Review, 1– 17, 2022 https://doi.org/10.1002/arcp.1087
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In: Consumer Psychology Review, 1– 17, 2022 https://doi.org/10.1002/arcp.1087
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In: Foresight, Band 17, Heft 6, S. 574-587
Purpose
– This paper aims to address the broad question of how organizations capture value from foresight exercises. Through a comparative case analysis, this paper looks at what firms do to make the information usable and create value. It explores factors that cause different firms to respond differently to the same trends. It analyzes the passenger car segment of the automobile industry and the response of six major firms to fossil fuel and changing environmental regulations through an analysis of their policies and strategic activities, such as new product development. It finds foresight to be an important link between firm capabilities and environmental changes.
Design/methodology/approach
– This paper adopts the case approach to capture the linkage between the issue and the context (Yin, 1994) and uses multiple cases to explore the variables by comparing and contrasting the cases on key aspects (Eisenhardt and Graebner, 2007). As the paper
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s objective is to understand the similarities and differences between dominant firms in the sector, it chooses through theoretical sampling, six firms that have a presence in all the major regions of the world – two each from the USA, Europe and Japan – Ford, General Motors, Volkswagen, Renault, Toyota and Honda. This sample represents the firms and regions traditionally strong in the passenger car industry.
Findings
– Thus, it is seen that the relationship that was posited in the conceptual model between the goal of the firms, the vision of the future and the nature of products and approach to technology/competence development seems to be valid. However, in addition, the paper perceives that some additional linkages that link between foresight and the goals and vision of the future seem to be influenced by the extent of uncertainty. In addition, the decisions regarding portfolio of products and approaches to technology and competence development seem to be also influenced by the perception of existing competencies and the external competitive context.
Research limitations/implications
– This paper was based on multiple cases created out of secondary information, hence the constructs used are those which are perceived and stated.
Practical implications
– The paper could help firms understand decisions related to technology choices in field involving high levels of uncertainty and competition.
Social implications
– This paper could improve learning processes from foresight exercises, and enable strategic decisions to be taken on these.
Originality/value
– Thus, this paper has explored the linkages between what firms perceive and state, and what is reflected in their actions. It has looked at this linkage from the perspective of foresight, and the strategic perspective of the firm. It has come up with additional issues and questions that influence this relationship. These can inform future research in this domain.
Crafting successful marketing strategies requires two skills: the ability to diagnose why consumers are not buying, and the ability to predict how marketing actions will change consumer behavior. Drawing from a rich repertoire of consumer behavior theories which are only found in scientific journals, the authors offer a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to understand why consumers are not buying their product and helps them to predict how to change consumer behavior. This highly readable book is full of practical diagrams and maps, as well as international case studies to exemplify the framework's value, to show that it is useful in explaining paradoxical consumer behavior, why smart managers make strategic mistakes, and how to avoid such mistakes.
In: Journal of Consumer Research, Forthcoming
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In: Journal of the Association for Consumer Research, Band 7, Heft 3
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In: International journal of public administration in the digital age: IJPADA, Band 3, Heft 2, S. 19-36
ISSN: 2334-4539
E-government initiatives provide enormous volume of information via online content. As public information changes over time due to changes in laws and regulations, maintaining the currency and consistency of the web content becomes acutely important. Government agencies have to regularly evaluate the web content (WC) to ensure high quality of information available to the citizens, businesses and public administrators. Currently there exists no standardized approach for monitoring and maintaining WC. By analyzing the guidelines of three government organizations, the authors develop WC ontology for the systematic and formal representation of the concepts and functions in evaluating web content. An ontology-based evaluation tool is proposed that can be used to improve the quality of web content and efficiency of the evaluation process. The ontological approach holds promising features and benefits including information sharing, reducing time and paper work during evaluation, assuring more accurate results, and communicating evaluation results to knowledge engineers, public administrators, evaluators and decision makers associated with e-government initiatives.
In: Tuck School of Business Working Paper Forthcoming
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In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 32, Heft 1, S. 54-64
ISSN: 1537-5277
In: Human-Centered System Design for Electronic Governance, S. 131-147
In: The journal of business & industrial marketing, Band 36, Heft 12, S. 2257-2275
ISSN: 2052-1189
PurposeThe purpose of this paper is to provide an overview of the available insights regarding interorganizational network evolution. The research questions being addressed are as follows: What is the nature of interorganizational network evolution? And what causes interorganizational network evolution? The review hence focuses on the nature of interorganizational network evolution (at the ego-network level and whole-network level) and the causes of interorganizational network evolution (firm-related causes and environmental causes). This paper highlights relevant gaps in the existing literature on interorganizational network evolution while outlining a research agenda by identifying key research questions and issues requiring further scholarly contributions to stimulate research in this field.Design/methodology/approachAn extensive review of scholarly peer-reviewed English language journal articles was conducted in the subject areas of economics, sociology, business and management (including entrepreneurship) while excluding articles in the domain areas of computer science that dealt with computer networks and the health field that addressed neural networks to obtain articles on interorganizational network evolution for the period 1970-2019. Various journal databases such as EBSCO, ScienceDirect (Elsevier), Emerald, JSTOR and ABI/INFORM and Ebook Central on ProQuest were used to extract relevant articles using specific keywords.FindingsTo better understand this phenomenon of interorganizational network evolution, there is a need for future studies to focus on the less researched areas such as the "nature of evolution" of EINR1, EINR3 and EINR4 and the "causes of evolution" of FRC3, FRC5, FRC7 and FRC8. Further, over the years, in comparison to the evolution of interorganizational network relationships (EINR), fewer works have considered the evolution of overall interorganizational network structure (EINS). The research studies on environmental causes (EC) have been less in number in comparison to firm related causes (FRC), and this could be an area for further research. Also, studies on interorganizational network evolution have not examined the impact of FRC1 on EINR 3 and only a few studies have examined the impact of FRC1 on EINR1 and EINR4. Less attention has been given to the impact of FRC2 on EINR1, EINR3, EINR4 and EINS. Additionally, the impact of FRC3 on EINR1, EINR3 and EINS needs more in-depth examination. The impact of FRC4 on EINR4; FRC5 on EINR1, EINR2 and EINR4; FRC6 on EINR1 and EINS; and FRC7 and FRC8 on all forms of "nature of interorganizational network evolution" requires more research work. Finally, the impact of EC on EINR3 and EINR4 is also a less researched stream in the literature needing more scholarly contribution to better understand the phenomenon under consideration in this study. Some of the least explored theoretical lenses and relevant questions that can be addressed using these lenses to advance research on network evolution have also been discussed.Originality/valueThe main contribution of this paper is that it provides a comprehensive literature review, collating the dispersed knowledge on interorganizational network evolution – nature of evolution and causes of evolution, identifying areas that require further research attention for the development of this domain.
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 39, Heft 2, S. 324-340
ISSN: 1537-5277
Abstract
Psychological distance can reduce the subjective experience of difficulty caused by task complexity and task anxiety. Four experiments were conducted to test several related hypotheses. Psychological distance was altered by activating a construal mind-set and by varying bodily distance from a given task. Activating an abstract mind-set reduced the feeling of difficulty. A direct manipulation of distance from the task produced the same effect: participants found the task to be less difficult when they distanced themselves from the task by leaning back in their seats. The experiments not only identify psychological distance as a hitherto unexplored but ubiquitous determinant of task difficulty but also identify bodily distance as an antecedent of psychological distance.
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In: Sokolova, T., Seenivasan, S., & Thomas, M. (2020). The Left-Digit Bias: When and Why Are Consumers Penny Wise and Pound Foolish?. Journal of Marketing Research, 57(4), 771-788.
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In: Journal of consumer research: JCR ; an interdisciplinary journal, S. ucw079
ISSN: 1537-5277