Buch(elektronisch)#12020
Experimentation works: the surprising power of business experiments
Intro -- Endorsements -- Contents -- Preface -- Introduction -- Ch. 1: Why Experimentation Works -- Ch. 2: What Makes a Good Business Experiment -- Ch. 3: How to Experiment Online -- Ch. 4: Can Your Culture Handle Large-Scale Experimentation? -- Ch. 5: Inside an Experimentation Organization -- Ch. 6: Becoming an Experimentation Organization -- Ch. 7: Seven Myths of Business Experimentation -- Epilogue: A Brief Look at the Future -- Notes -- Selected Bibliography -- Index -- Acknowledgments -- About the Author.
