Suchergebnisse
Filter
14 Ergebnisse
Sortierung:
Woman of Clay: Gabor's Angi Vera
In: Canadian journal of political and social theory: Revue canadienne de théorie politique et sociale, Band 6, Heft 3, S. 155-161
ISSN: 0380-9420
"The Large and Generous View": The Debate on Labour Affiliation in the Canadian Civil Service, 1918-1928
In: Labour / Le Travail, Band 2, S. 108
Anchors: Old Forms and Recent Developments
In: Journal of the Royal United Service Institution, Band 46, Heft 297, S. 1400-1418
ISSN: 1744-0378
No small change: why financial services needs a new kind of marketing
A 13-point manifesto for a new financial services marketing model Anthony Thomson knows a thing or two about new and disruptive financial services, having co-founded and chaired first the ground-breaking Metro Bank and then the purely digital, app-based Atom Bank.' And as a financial services marketing specialist for over 30 years, Lucian Camp has helped develop more new and innovative financial services propositions than anyone. Now they've put their heads together to write No Small Change, a passionate, opinionated and practical manifesto arguing that the fast-changing financial services world urgently needs to rethink the whole of its approach to marketing.' Most of all, they propose that an increasingly digital, fintech-driven industry needs not just more marketing, but also better marketing to make sure it's successfully identifying consumers' real needs, and finding powerful and successful ways to engage with them. After detailing the forces of change that demand a new approach, the book then examines in 13 chapters what the key components of that new approach should look like.' It takes a broad and multi-faceted perspective, exploring areas as diverse as the crisis of consumer trust, the ever-growing power of Big Data, the importance of leadership and corporate culture and the rapid advance in thinking based on Behavioural Economics. In developing these themes, the authors don't pull their punches.' The book is fiercely critical of some of the industry's long-established marketing habits, providing compelling reasons why it's time to abandon the practices that have given it a bad name.'' Marketers will applaud, but the book is also intended for a broader audience.' Thomson and Camp challenge senior management in financial firms to appreciate the real value that marketers can bring to shaping the business agenda at the highest level, and not just to label marketing with that tired old phrase 'the colouring-in department.' Rich in anecdotes, comments from leading industry figures, personal experiences on the part of both authors and findings from original research, No Small Change is an entertaining and rewarding read ' and, at this point in the development of financial services, a timely and important one.' '
White Collar Politics
In: Canadian Journal of Sociology / Cahiers canadiens de sociologie, Band 12, Heft 3, S. 294
The Political Economy of Crime: Readings for a Critical Criminology
In: Canadian Journal of Sociology / Cahiers canadiens de sociologie, Band 14, Heft 1, S. 119
Last Hired First Fired: Women and the Canadian Work Force
In: Canadian Journal of Sociology / Cahiers canadiens de sociologie, Band 6, Heft 4, S. 531
White Collar Workers in America 1890-1940; A Social-Political History in International Perspective
In: Labour / Le Travail, Band 13, S. 243
The Illusion of Prison Reform: Corrections in Canada
In: Canadian Journal of Sociology / Cahiers canadiens de sociologie, Band 12, Heft 3, S. 289
Understanding Capital: A Guide to Volume I
In: Labour / Le Travail, Band 10, S. 290
Opportunity and Uncertainty: Life Course Experiences of the Class of '73
In: Labour / Le Travail, Band 51, S. 287
Book reviews
In: Deviant behavior: an interdisciplinary journal, Band 9, Heft 1, S. 101-108
ISSN: 1521-0456