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The article studies the functioning of English phraseological units with a coloristic component in media texts. Media-linguistics is one of the actual topics for linguistic researches as the media has quickly penetrated into all spheres of our lives and today it is difficult for us to imagine our everyday life without television, radio, magazines, newspapers and the Internet. The purpose of the article is to dwell on the peculiarities of the usage of idioms with a coloristic component in English media texts that have captured our attention today. The subject of the study is English phraseological units with a coloristic component. The article highlights the terms "phraseology", "phraseological unit" "and idiom", and presents different views on the definition of these concepts. The article outlines the basic features of these concepts and represents various definitions offered by scientists. In the article the term "color naming" is also mentioned as well as the concepts of «media linguistics» and "media text". The article focuses on the first group of media texts, i.e. the news that have the most informative function. Examples of the usage of phraseological units with a coloristic component in the publications of the British online edition of the BBC and the American news source CNN were given. Publications from 2015 to 2019 were analyzed to study modern English and current phraseological units, which made it possible to trace the most popular phraseological units with a coloristic component in British and American English. The article deals with the usage of idioms that include six color names (black, white, red, yellow, green, and blue). Such idioms were found in media texts of various subjects. First of all, political, economic and sports publications on the BBC and CNN were examined. The article describes the meaning of each idiom in terms of its usage in the context of media text, taking into account the possible positive and negative connotations.

The article studies the functioning of English phraseological units with a coloristic component in media texts. Media-linguistics is one of the actual topics for linguistic researches as the media has quickly penetrated into all spheres of our lives and today it is difficult for us to imagine our everyday life without television, radio, magazines, newspapers and the Internet. The purpose of the article is to dwell on the peculiarities of the usage of idioms with a coloristic component in English media texts that have captured our attention today. The subject of the study is English phraseological units with a coloristic component. The article highlights the terms "phraseology", "phraseological unit" "and idiom", and presents different views on the definition of these concepts. The article outlines the basic features of these concepts and represents various definitions offered by scientists. In the article the term "color naming" is also mentioned as well as the concepts of «media linguistics» and "media text". The article focuses on the first group of media texts, i.e. the news that have the most informative function. Examples of the usage of phraseological units with a coloristic component in the publications of the British online edition of the BBC and the American news source CNN were given. Publications from 2015 to 2019 were analyzed to study modern English and current phraseological units, which made it possible to trace the most popular phraseological units with a coloristic component in British and American English. The article deals with the usage of idioms that include six color names (black, white, red, yellow, green, and blue). Such idioms were found in media texts of various subjects. First of all, political, economic and sports publications on the BBC and CNN were examined. The article describes the meaning of each idiom in terms of its usage in the context of media text, taking into account the possible positive and negative connotations.

The article studies the functioning of English phraseological units with a coloristic component in media texts. Media-linguistics is one of the actual topics for linguistic researches as the media has quickly penetrated into all spheres of our lives and today it is difficult for us to imagine our everyday life without television, radio, magazines, newspapers and the Internet. The purpose of the article is to dwell on the peculiarities of the usage of idioms with a coloristic component in English media texts that have captured our attention today. The subject of the study is English phraseological units with a coloristic component. The article highlights the terms "phraseology", "phraseological unit" "and idiom", and presents different views on the definition of these concepts. The article outlines the basic features of these concepts and represents various definitions offered by scientists. In the article the term "color naming" is also mentioned as well as the concepts of «media linguistics» and "media text". The article focuses on the first group of media texts, i.e. the news that have the most informative function. Examples of the usage of phraseological units with a coloristic component in the publications of the British online edition of the BBC and the American news source CNN were given. Publications from 2015 to 2019 were analyzed to study modern English and current phraseological units, which made it possible to trace the most popular phraseological units with a coloristic component in British and American English. The article deals with the usage of idioms that include six color names (black, white, red, yellow, green, and blue). Such idioms were found in media texts of various subjects. First of all, political, economic and sports publications on the BBC and CNN were examined. The article describes the meaning of each idiom in terms of its usage in the context of media text, taking into account the possible positive and negative connotations.

The article is devoted to the study of the role of tropes in the formation of the axiological context of media text. Stylistic means of transferring attitudinal meanings in the English-language media are characterized by brightness of images, expressiveness and emotionality, which creates highly contextual assessments. The texts of the mass media are distinguished by their axiological load and the relief of the author's images. The article deals with the notion of evaluation as a linguistic category. We identified the most commonly used tropes,, through which explicit estimates of meanings in English-language media texts of political themes are carried out. ; The article deals with the study of the role of tropes in the formation of the axiological context of media text. Stylistic means of transferring attitudinal meanings in the English-language media are characterized by brightness of images, expressiveness and emotionality, which creates highly contextual assessments. The texts of the mass media are distinguished by their axiological load and the relief of the author's images. The article deals with the notion of evaluation as a linguistic category. We identified the most commonly used tropes in Barak Obama's speeches, Donald Trump and Hillary Clinton's debates, and other materials from The New Yourk Times, The Guardian, The Tellegraph, The Washington Post, The Global Politician, etc., through which explicit attitudinal meanings in English-language media texts of political themes are carried out. It is stated that tropes functioning in the English-language media texts have a high axiological potential because they are characterized by emotionality and expressiveness, being one of the basic means of transferring attitudinal meanings for creating axiological context of the message. The article also focuses on the study of the category of evaluation as an important means of pragmatic influence, its role and means of implementation in media texts. As a result of the analysis of more than three hundred lexical units expressing the attitudinal meaning, selected by means of complete selection, the frequency of using different types of tropes for expressing attitudinal meaning by politicians has been identified. It is highlighted that the most commonly used tropes in English-language media texts are comparisons, metaphors, epithets, oxymoron, irony, sarcasm, metonymy.The specificity of the functioning of tropes and their types as a means of transferring attitudinal meanings in English-language media texts is analyzed and illustrated on examples in the article. It is noted that the evaluation in political discourse is strongly influenced by cultural and national values. The article emphasizes that the use of the tropes in contemporary English-language political media texts contributes to the ambiguity of figurative means, reflects the original picture of the world in a concise form, but it can cause difficulties in interpreting the text and, at the same time, reveals wide opportunities for further scholarly research.

The article is devoted to the study of the role of tropes in the formation of the axiological context of media text. Stylistic means of transferring attitudinal meanings in the English-language media are characterized by brightness of images, expressiveness and emotionality, which creates highly contextual assessments. The texts of the mass media are distinguished by their axiological load and the relief of the author's images. The article deals with the notion of evaluation as a linguistic category. We identified the most commonly used tropes,, through which explicit estimates of meanings in English-language media texts of political themes are carried out. ; The article deals with the study of the role of tropes in the formation of the axiological context of media text. Stylistic means of transferring attitudinal meanings in the English-language media are characterized by brightness of images, expressiveness and emotionality, which creates highly contextual assessments. The texts of the mass media are distinguished by their axiological load and the relief of the author's images. The article deals with the notion of evaluation as a linguistic category. We identified the most commonly used tropes in Barak Obama's speeches, Donald Trump and Hillary Clinton's debates, and other materials from The New Yourk Times, The Guardian, The Tellegraph, The Washington Post, The Global Politician, etc., through which explicit attitudinal meanings in English-language media texts of political themes are carried out. It is stated that tropes functioning in the English-language media texts have a high axiological potential because they are characterized by emotionality and expressiveness, being one of the basic means of transferring attitudinal meanings for creating axiological context of the message. The article also focuses on the study of the category of evaluation as an important means of pragmatic influence, its role and means of implementation in media texts. As a result of the analysis of more than three hundred lexical units expressing the attitudinal meaning, selected by means of complete selection, the frequency of using different types of tropes for expressing attitudinal meaning by politicians has been identified. It is highlighted that the most commonly used tropes in English-language media texts are comparisons, metaphors, epithets, oxymoron, irony, sarcasm, metonymy.The specificity of the functioning of tropes and their types as a means of transferring attitudinal meanings in English-language media texts is analyzed and illustrated on examples in the article. It is noted that the evaluation in political discourse is strongly influenced by cultural and national values. The article emphasizes that the use of the tropes in contemporary English-language political media texts contributes to the ambiguity of figurative means, reflects the original picture of the world in a concise form, but it can cause difficulties in interpreting the text and, at the same time, reveals wide opportunities for further scholarly research.

The article is devoted to the study of the role of tropes in the formation of the axiological context of media text. Stylistic means of transferring attitudinal meanings in the English-language media are characterized by brightness of images, expressiveness and emotionality, which creates highly contextual assessments. The texts of the mass media are distinguished by their axiological load and the relief of the author's images. The article deals with the notion of evaluation as a linguistic category. We identified the most commonly used tropes,, through which explicit estimates of meanings in English-language media texts of political themes are carried out. ; The article deals with the study of the role of tropes in the formation of the axiological context of media text. Stylistic means of transferring attitudinal meanings in the English-language media are characterized by brightness of images, expressiveness and emotionality, which creates highly contextual assessments. The texts of the mass media are distinguished by their axiological load and the relief of the author's images. The article deals with the notion of evaluation as a linguistic category. We identified the most commonly used tropes in Barak Obama's speeches, Donald Trump and Hillary Clinton's debates, and other materials from The New Yourk Times, The Guardian, The Tellegraph, The Washington Post, The Global Politician, etc., through which explicit attitudinal meanings in English-language media texts of political themes are carried out. It is stated that tropes functioning in the English-language media texts have a high axiological potential because they are characterized by emotionality and expressiveness, being one of the basic means of transferring attitudinal meanings for creating axiological context of the message. The article also focuses on the study of the category of evaluation as an important means of pragmatic influence, its role and means of implementation in media texts. As a result of the analysis of more than three hundred lexical ...