Suchergebnisse

Recently a word 'Nation Branding' or 'Branding Bangladesh' is practiced a lot. A nation brand is the total sum of all perceptions of a nation in the mind of international stakeholders which may contain some of the following elements: people, place, culture, language, history, food, fashion, famous faces (celebrities), global brands, etc. The way for a nation to gain a better reputation is to communicate to the international audience that how good you are, is called nation branding. There is a misconception among most of the people that it is required to develop tourism sector of any country in case of nation branding. But nation branding focuses on the nation as a whole – its people, culture and heritage, investment and immigration, governance, exports and tourism. The objective of this paper is to clarify this misconception about nation branding, help our citizens to know about the branding Bangladesh and reveal the possibilities of branding Bangladesh. Process of nation branding –Nation Brand Index and Country Brand Index are discussed in this paper. This research is based on secondary sources and the researcher comes up with the Nation Branding Hexagon for Bangladesh. Hopefully this paper will be helpful for awaking our consumers and making responsible to come forward for unbeaten nation branding for Bangladesh.

Purpose
Bangladesh is facing an alarming situation with the drinking water in its most areas, as groundwater used for drinking has been contaminated with naturally occurring inorganic arsenic. Many entrepreneurs along with the government are trying to cope up with this problem. SONO filter is one of them that is based on the social innovation concept. Social innovation is defined as innovative products/services motivated by the goal of meeting a social need, with the opportunity to create new social collaborations. This paper aims to examine the concepts of social innovation, which advocates enhancing values to society and the social benefit to all the stakeholders.


Design/methodology/approach
This is an exploratory study and presents the evolution, the development of the social business model and its implementation. Abul Hussam initiated the social business concept through SONO filter that is commercialized through the Manob Sakti Unnayan Kendro. The study has been conducted entirely on the basis of documentary information and data available in the public domain.


Findings
The findings show a hopeful contribution toward enhancing social benefits to society especially in arsenic-affected areas. SONO filter helps to mitigate the water-borne diseases and make people clean and safe, as well as healthy, by providing pure drinking water. Even by drinking pure water, people with arsenic-related diseases are getting better day by day through this social initiative.


Originality/value
Business based on social innovation is a new and really a good working concept. It has faced many hurdles in its journey to meet social objectives. Many researchers, entrepreneurs, non-profit organizations, national planners and society leaders will surely be benefited by its solution.