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ABSTRACTThe traditional open-air markets on the central squares of Danish cities were thriving in the middle of the nineteenth century. However, the markets were soon challenged by new urban ideals of the city centre as a place for shopping and capital investment. At the same time, urban reformers made efforts to improve the market trade to meet modern standards. The rivalling interests struggled over the question of modernization or relocation of the central square markets and ultimately the definition and use of the central urban space. In particular, this article will examine the struggle over the construction of a fish market hall in Odense as it serves to reveal the different conceptions of the central urban space that affected the fate of the street markets.