Suchergebnisse

1. Explaining the nation : Israel, Hasbara, and public relations -- 2. Public relations, history, and nation building -- 3. Shaping communication : diaspora life and the Jewish public sphere -- 4. Determining identity : Zionist leaders as forerunners -- 5. Shaping factors : the political and media environment -- 6. Early Zionist institutions and communication practitioners -- 7. Emissaries, fundraising, and nation building -- 8. Economics, market changes, and major campaigns -- 9. Speaking on behalf of government (1) : government practitioners and Hasbara -- 10. Speaking on behalf of government (2) : other civil servants and military spokespeople -- 11. The emergence of private consultants -- 12. Conclusion : representing nations and influencing Israel.

This article analyses the role played by culture and the strategic communication of culture in the formation and establishment of the Māori Party. As an indigenous grassroots party, which achieved electoral success in the 2005, general election in New Zealand, the Māori Party offers an unusual case of cultural primacy as a political party for indigenous people. The Māori Party campaigned to be the first successful party to give a distinctive voice to Māori in a parliament dominated by Pakeha (New Zealand Europeans).In examining the Māori Party's formation and campaign as a case study, the article focuses on socio‐political conditions, issues of national identity, media changes, and the cultural relations between Māori and Pakeha. It pays particular attention to those that influenced public opinion during the 14 months of election campaigning. It argues that the strategic framing of the Māori Party as a movement giving a distinctive voice for Māori established the foundations for the campaign's success. In conclusion, the significance of the achievements of the Māori Party in the 2008 general election are discussed as evidence of the now distinct and recognized representation of Māori within the New Zealand democratic process. Copyright © 2011 John Wiley & Sons, Ltd.

Background: This article is the first to explore the emergence and evolution of social marketing as a professional practice in Aotearoa New Zealand [1] (NZ). Focus of the Article: The article identifies key political factors enabling the emergence, and causing the decline, of social marketing in NZ. Research Question: What are the factors that practitioners of social marketing identify as most influential on its development in NZ? Importance to the Social Marketing Field: The article makes a unique contribution to the growing literature on the history of social marketing in different jurisdictions by providing the first account of how social marketing evolved in NZ and by identifying the crucial role of political factors. Methods: The research is based on appreciative inquiry-based interviews with 20 experienced social marketers and a review of key documents. Because the field in NZ is small, it was possible to interview almost all of the leading figures. Results: This study constructs a timeline of significant political impacts on social marketing in NZ and identifies neoliberal approaches as key. Initially, neoliberalism enabled the growth of social marketing due to its emphasis on individual responsibility for health. Later, a neoliberal agenda helped disestablish the discipline due to social marketing shifting focus from downstream to upstream economic, political and social factors. Recommendations for Research or Practice: This research concludes that to sustain the legitimacy of their field, social marketers need to produce ongoing evidence-based communication of their effectiveness and responsibility and be less dependent on government funding. It also suggests the continuing enlargement of specifically situated studies of the different evolutions of social marketing in different places to better map commonalities and contrasts. Limitations: The study is limited to social marketing in NZ and would be strengthened by comparative studies of social marketing within other cultures and political systems during particular historical periods. While mainly exploring NZ social marketers' experience from their own point of view, it could be broadened to include other perspectives.

"International Public Relations: Perspectives from deeply divided societies is positioned at the intersection of public relations (PR) practice with socio-political environments in divided, conflict and post-conflict societies. While most studies of PR focus on the activity as it is practiced within stable democratic societies, this book explores perspectives from contexts that have tended to be marginalized or uncharted. Presenting research from a diverse range of societies still deeply divided along racial, ethnic, religious or linguistic lines, this collection engages with a variety of questions including how PR practice in these societies may contribute to our understanding of PR theory building. Importantly, it highlights the role of communication strategies for actors that still deploy political violence to achieve their goals, as well as those that use it in building peace, resolving conflict, and assisting in the development of civil society. Featuring a uniquely wide range of original empirical research, including studies from Israel/Palestine, Mozambique, Northern Ireland, former Yugoslavia, former Czechoslovakia, Spain, Malaysia and Turkey, this groundbreaking book will be of interest not only to scholars of public relations, but also political communication, international relations, and peace and conflict studies. With a Foreword by Krishnamurthy Sriramesh, Editor of The Global Public Relations Handbook"--Provided by publisher