Suchergebnisse

The tourism industry in Northern Vietnam has experienced substantial growth, attracting global tourists to its unique cultural heritage and scenic landscapes. This study investigates the moderating roles of local cultural involvement and social media engagement in the relationship between tourist experience and satisfaction. Employing a quantitative approach using Partial Least Squares Structural Equation Modeling (PLS-SEM), data were collected from 409 tourists who visited Northern Vietnam. The findings reveal that the tourist experience significantly enhances tourist satisfaction. Local cultural involvement positively moderates this relationship, indicating that deeper cultural engagement leads to higher satisfaction levels. However, social media engagement did not show a significant moderating effect. These results provide valuable insights for tourism managers and policymakers, emphasizing the importance of enhancing tourist experiences and promoting cultural engagement to boost satisfaction. The study contributes to the theoretical understanding of tourist satisfaction and offers practical recommendations for sustainable tourism practices.

This paper analyzes the changes in mobility trends due to the impact of the COVID-19 pandemic in Singapore in the six different sectors: Retail and Recreation, Grocery and Pharmacy, Parks, Transit Stations, Workplaces and Residential. The period of observation is from 15 February 2020 to 18 August 2021. The observed patterns obtained from the descriptive data analysis sheds light on the effectiveness of social distancing measures in Singapore as well as the level of compliance among the country's residents. Correlation analysis is used to explore the relationship between different sectors during the pandemic period. The results reveal a strong sense of compliance with government policies and personal responsibility to social distance. We establish that the Transit Stations Sector, and Retail and Recreation Sector are two of the most sensitive sectors to mobility changes, while Grocery and Pharmacy Sector is the most unaffected one as it is considered as a necessity during the pandemic.