La decisión de internacionalización de las empresas: un modelo teórico con inversión horizontal y vertical
In: Estudios de la Fundación de las Cajas de Ahorros 45
In: Serie tesis
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In: Estudios de la Fundación de las Cajas de Ahorros 45
In: Serie tesis
In: Estudios de la Fundación de las Cajas de Ahorros Confederadas para la Investigación Económica y Social 39
In: Serie economía y sociedad
This paper analyses the influence that the initial actions and strategies pursued by hotel managers have on the recovery of occupancy after a crisis such as the COVID-19 pandemic. To do this, a specific survey is carried out on managers of Spanish hotels. The main findings show that labour actions, especially plans for temporary employment regulations, innovation and differentiation strategies, reorientation to closer markets and obtaining information from official sources as a guarantee of their certainty, are the measures that have a greater impact on the possibilities of recovering hotel activity. In addition, government measures that contribute to the improvement of the financial situation of firms can also play a relevant role in hotel recovery ; This research was supported by the Spanish Ministry of Science and Innovation (Research Project ECO2017-82445-R). We appreciate the comments of three anonymous reviewers who have significantly improved the article
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In: Estudios de la Fundación 58
In: Serie economía y sociedad