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This study, using economic measures, finds that newspapers have held up well in competition with radio, television, videotex, and other media. Using newsprint consumption as a measure, the study finds that newspapers grew faster than the U.S. economy in general in 1976–84. Since then, the rate of growth has declined somewhat. Using advertising carried as a measure, newspapers expanded 279% in the 1975–1988 years—a period in which U.S. GNP increased 205%. People are working longer today, with less time for reading, but the study suggests several trends that are likely to contribute to continued newspaper economic growth.

In the literature of development, it is recognized that the possibilities for national economic growth are strongly conditioned by prevailing institutional patterns. Exogenous factors, such as international market trends, the supply of foreign investment funds, and terms of trade, define outer constraints on the growth of many less developed countries; but within these boundaries, the realizable growth depends on endogenously set parameters that influence public policy alternatives, the level and direction of domestic capital formation, and the scope and rapidity of structural economic changes. It is in this latter area that the study of institutional performance becomes relevant.To date, the focus of institutional analysis has been on a variety of social organizations that influence the economic process at one point or another, e.g., trade unions, political parties, financial intermediaries, land tenure systems, and government agencies.