Suchergebnisse

The urgency of the COVID-19 pandemic in Indonesia continues to increase. Companies in Indonesia are now focusing on CSR programs to assist the government in accelerating the handling of COVID-19. This study aims to examine the form of social support by implementing CSR on the official website pages of 5 State-Owned Enterprises. The type of research used in this research is qualitative using a qualitative content analysis approach. Sampling used non-probability sampling method. The technique used was purposive sampling by taking samples of news content and various CSR activities on the website pages of 5 State-Owned Enterprises. The data analysis technique uses data coding using a deductive approach. The value analysis of CSR activities is implemented and implementing CSR based on the value state of defense. Otherwise, three CSR pillars, namely People, Profit, and Planet, are implemented in various CSR activities covering education, health, environment, infrastructure, community empowerment, disaster management, and special assistance to affected communities. The Result of the seven categories, the three most frequently encountered are community economic empowerment support through Micro, Small, and Medium Enterprises (MSMEs) and health support and educational support.

The urgency of the COVID-19 pandemic in Indonesia continues to increase. Companies in Indonesia are now focusing on CSR programs to assist the government in accelerating the handling of COVID-19. This study aims to examine the form of social support by implementing CSR on the official website pages of 5 State-Owned Enterprises. The type of research used in this research is qualitative using a qualitative content analysis approach. Sampling used non-probability sampling method. The technique used was purposive sampling by taking samples of news content and various CSR activities on the website pages of 5 State-Owned Enterprises. The data analysis technique uses data coding using a deductive approach. The value analysis of CSR activities is implemented and implementing CSR based on the value state of defense. Otherwise, three CSR pillars, namely People, Profit, and Planet, are implemented in various CSR activities covering education, health, environment, infrastructure, community empowerment, disaster management, and special assistance to affected communities. The Result of the seven categories, the three most frequently encountered are community economic empowerment support through Micro, Small, and Medium Enterprises (MSMEs) and health support and educational support. ; Urgensi pandemi COVID-19 di Indonesia terus meningkat, perusahaan-perusahaan di Indonesia kini fokus pada program CSR untuk membantu pemerintah dalam percepatan penanganan COVID-19. Penelitian ini bertujuan untuk mengkaji bentuk dukungan sosial melalui penerapan Corporate Social Responsibility (CSR) pada laman resmi 5 Badan Usaha Milik Negara (BUMN). Jenis penelitian yang digunakan dalam penelitian ini adalah kualitatif dengan pendekatan analisis isi kualitatif. Pengambilan sampel menggunakan metode non probability sampling, sedangkan teknik yang digunakan adalah purposive sampling dengan mengambil sampel konten berita dan berbagai kegiatan CSR pada halaman website 5 BUMN, Sedangkan teknik analisis datanya menggunakan koding data menggunakan deduktif. pendekatan. Analisis nilai bagaimana pelaksanaan kegiatan CSR dan kemampuan melaksanakan CSR berdasarkan nilai bela negara. Selain itu, terdapat tiga pilar CSR yaitu Profit, People, dan Planet yang diimplementasikan dalam berbagai kegiatan CSR yang meliputi bidang pendidikan, kesehatan, lingkungan, infrastruktur, pemberdayaan masyarakat, penanggulangan bencana, dan bantuan khusus kepada masyarakat terdampak. Hasil dari ketujuh kategori tersebut, tiga yang paling banyak dijumpai adalah dukungan pemberdayaan ekonomi masyarakat melalui Usaha Mikro, Kecil, dan Menengah (UMKM) dan dukungan kesehatan dan pendidikan.

Business competition has given birth to a network marketing system or what is commonly referred to as Network Marketing. The utilization used in Network Marketing, or what we currently know as MLM (Multi-Level Marketing), uses a network system where interpersonal communication is required both between MLM members and communication between members, customers, and prospective consultants. The interpersonal communication of consultants determines MLM business. How do they apply persuasive communication to persuade consumers or other consultants to join their network? This research uses a case study method. The results illustrate three important things young mothers do when running an MLM business to build the household economy. First, a trustworthy communicator will build credibility. Second, I need to understand how to convey messages in the MLM trading system; third, I need to choose communication channels that follow the objectives.

This research aims to examine Corporate Social Responsibility (CSR) Partnership Program to find an optimal and sustainable partnership model between State-owned Enterprises (SOEs) and Micro Small and Medium Enterprises (MSMEs) to advance the people's economic sector. This research was qualitative research with a case study approach. Data collection techniques used in this research were in-depth interviews, observation, and literature studies. In-depth interviews were conducted with 3 informants chosen as representatives of PT Jasa Marga (Persero) Tbk and 6 informants were taken as participants in Focus Group Discussions representing MSMEs fostered partners in the Jagorawi - Cikampek Toll network area. Informants were selected using a purposive sampling technique. The results showed that the CSR partnership model between SOEs and MSMEs is based on mutual respect, transparency, good communication and trust, mutual benefit to those involved, and has a consistent commitment from both parties.