Data-Driven Content Analysis of Social Media: A Systematic Overview of Automated Methods
In: The annals of the American Academy of Political and Social Science, Band 659, Heft 1, S. 78-94
ISSN: 1552-3349
Researchers have long measured people's thoughts, feelings, and personalities using carefully designed survey questions, which are often given to a relatively small number of volunteers. The proliferation of social media, such as Twitter and Facebook, offers alternative measurement approaches: automatic content coding at unprecedented scales and the statistical power to do open-vocabulary exploratory analysis. We describe a range of automatic and partially automatic content analysis techniques and illustrate how their use on social media generates insights into subjective well-being, health, gender differences, and personality.