Suchergebnisse

This article reviews the issue of negativity in election campaigns in academic literature, & presents some data from Lithuanian Presidential campaign (1997 & 2002) analysis. The article aims to ascertain how often various types of negativity are used in the Lithuanian presidential campaigns as well as to deliberate about their potential effect on election results. Comparison of the data of two Lithuanian Presidential campaigns' newspapers' analyses indicates the possibility of growing importance of negativity in election campaigns. As analysis shows, there is no agreement among the scholars about the effect of different types of negativity. It is evident that more detail studies of negativity of election campaigns in Lithuania are needed. Adapted from the source document.