Suchergebnisse

The history of the Shrine of Our Lady of Caravaggio, in Farroupilha, Rio Grande do Sul, Brazil, is linked to the Italian immigrants who settled in the region in the last decades of the XIX Century. They were mostly peasants who came in search of better living conditions, bringing with them a deep foundation of faith, devotion and love for their homeland. These families built a chapel for them to pray and thus find strength to overcome the harsh difficulties they had encountered here. Over time, the now shrine has become not only very well known, attracting a vast number of pilgrims and becoming the largest Shrine in Southern Brazil in number of visitors, but also spreading the devotion to other locations. In this sense, the aim of this study is to trace the history of the Shrine and think through the increasing visitation and practice of solidarity, by the local community, in providing pilgrims a religious experience from the hospitality point-of-view. Local families strive to preserve, generously, the spirit of hospitality to pilgrims, developing initiatives that, over time, have marked the life of many generations and made of that place an attractive location for religious tourism.

The large amount of information available on the Internet has increased demand from visitors, causing tourism management to develop new communication strategies to attract tourists. One involves sites to publicize attractions, arouse interest and strengthen the relationship with your target audience. In this context, the present study analyzes the tourist sites in the municipality of Machadinho-RS [Brazil], looking at the information available to tourists, to verify their efficiency. To achieve this objective, an exploratory research of a descriptive character was carried out, with a qualitative approach, using, for data collection, a research instrument adapted from Tomikawa (2009). Among the results of the analysis, structural flaws and the lack of information that could give the visitor a complete view of the possibilities of being found at the destination were evidenced, transmitting security and arousing interest in the visitation.