Suchergebnisse

An Experimental Examination of the Economics of Information

In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 13, Heft 2, S. 257

ISSN: 1537-5277

The Customer-Focused Growth Project

In: Darden Case No. UVA-M-0798

Grow by Focusing on What Matters

In: A publication in the Business Expert Press Strategic management collection

Grow by focusing on what matters: competitive strategy in 3 circles : 3-circle growth

In: Strategic management collection

Consumer Normal Price Estimation: Market versus Personal Standards

In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 18, Heft 1, S. 45

ISSN: 1537-5277

Advertising Signaling Effects for New Brands: The Moderating Role of Perceived Brand Differences

In: Journal of marketing theory and practice: JMTP, Band 13, Heft 1, S. 1-13

ISSN: 1944-7175

Confirmation and the Effects of Valenced Political Advertising: A Field Experiment

In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 34, Heft 6, S. 794-806

ISSN: 1537-5277

Buyer Uncertainty and Information Search

In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 16, Heft 2, S. 208

ISSN: 1537-5277

The Effect of Plausible and Exaggerated Reference Prices on Consumer Perceptions and Price Search

In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 15, Heft 1, S. 95

ISSN: 1537-5277

The Effect of Discount Frequency and Depth on Consumer Price Judgments

In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 26, Heft 2, S. 99-114

ISSN: 1537-5277

The Influence of Prior Beliefs, Frequency Cues, and Magnitude Cues on Consumers' Perceptions of Comparative Price Data

In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 21, Heft 2, S. 219

ISSN: 1537-5277

Behavioral research and empirical modeling of marketing channels: Implications for both fields and a call for future research

In: Marketing Letters March 2010, Band 21