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"The Gender of Latinidad: Uses and Abuses of Hybridity explores the way Latina representations have exploded onto mainstream popular culture--and into American consciousness. From "J Lo's butt", Penelope Cruz, and steamy tele-novellas, to Bratz and Flava dolls and the PBS cartoon, "Dora the Explorer", the volume will probe the dynamic manner by which Latinas are portrayed, caricatured and commercialized as cultural forms. While Valdivia's focus is primarily here in the United States, she also examines U.S. popular culture as the world's biggest import. By sifting through the current Latino "craze" as well as the usual pop culture clutter--women's magazines, mass-produced and marketed children's toys and books, television, popular music, movies, and celebrity culture--The Gender of Latinidad: Uses and Abuses of Hybridity soberly and sensibly addresses the popular iconography of Latinidad in its everyday location"--

A Companion to Media Studies is a comprehensive collection that brings together new writings by an international team to provide an overview of the theories and methodologies that have produced this most interdisciplinary of fields. Tackles a variety of central concepts and controversies, organized into six areas of study: foundations, production, media content, media audiences, effects, and futures Provides an accessible point of entry into this expansive and interdisciplinary field Includes the writings of renowned media scholars, including McQuail, Schiller, Gallagher, Wartella, and Bryant Now available in paperback for the course market. Angharad N. Valdiviais Research Associate Professor of Communications at the University of Illinois, Urbana-Champaign. She is editor of Feminism, Multiculturalism, and the Media: Global Diversities(1995) and author of A Latina in the Land of Hollywood and Other Essays on Media Culture (2000).